Sexist Vintage Ads: A History Lesson
New York Times, 1938: Palmolive
Just keep your skin looking good, and your marriage is golden.
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Tuesday 14 October
By Des
IT'S TRUE! MY HUSBAND LEFT ME BECAUSE I DIDN'T GUARD AGAINST DRY SKIN AND TURNED INTO A PINK GATOR. NOW I'M SURROUNDED BY NOTHING BUT CATS.
WHERE'S MADGE WHEN YOU NEED HER?
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Tuesday 14 October
By V8
Yesterday it was Palmolive, today it is botox. Same message.
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Tuesday 14 October
By Susan
Personal product ads always strive to address an insecurity, pander to the ego or create an issue for which they have a "solution." These ads often appeal to the basic fears of women who are vulnerable to societal memes and stereotypes, the fear of growing old and losing ones beauty. Rather than enrich the coffers of large corporations and buy products that generally produce limited, if any, results, it would be a lot better if people could just accept the passage of time, forget the stress of trying to "stay young" and work on inner beauty and serenity. Everything in its season.
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