When you think of Wranglers, you may think of cowboy jeans, or that pair that your seventh-grade advanced math teacher used to wear with the freakishly long zipper and the chalk prints on the ass.

But now, hopefully, you will think of this creepy '80s video, which features masked automatons knitting, people diving through portraits of themselves, and all kinds of DEVO-tinged, faux-surrealist tomfoolery. Wrangler! Jeans so hot, even robots will want to grope you. Enjoy!

(Thanks, BuzzFeed!)