
If you're over the age of 25, you know it's pretty much impossible to go in Abercrombie & Fitch without gagging. "They made us spray the signature scents every 20 minutes like clockwork, so the store always smells," reports a former Abercrombie & Fitch employee (who asked that she not be named). "Most stores even have scent sprayers in the ceiling. After a while, you start to get dizzy."
On Tuesday, a group of Bay Area teens decided to let the brand know just how much they don't appreciate the nostril assault. Teens Turning Green stormed an Abercrombie & Fitch store in San Francisco's Westfield Mall, wearing surgical masks and gas masks and carrying signs with slogans like "Stop the Perfume Pollution."
And it wasn't the pungent aroma of disappointing prom nights and bad keg parties that they were protesting. Recent lab analysis by the nonprofit advocacy group Campaign for Safe Cosmetics revealed that A&F's "Fierce" fragrance contains 11 chemicals not listed on the ingredient label, many of which are sensitizers that can trigger asthma, headaches and contact dermatitis. One (diethyl phthalate) has been linked in some studies to sperm damage in adult men and abnormal reproductive development in baby boys ...
While it's not clear that spraying "Fierce" can cause such health problems, the group says A&F shoppers in nearby Village at Corte Madera, an open-air mall in Marin County, complained of headaches, sore throats, coughing and nausea to the point that mall management asked that branch to remove their storefront sprayers. (The store agreed.)
"This demonstrates that there can be simple change in practices to protect our air, health and environment," the group wrote in a petition to Mike Jeffries, the company's CEO, which asked the chain to stop spraying "Fierce" in and around all of its retail locations across the country.
The group is still waiting for the CEO's response, but the San Francisco store wasn't too pleased with them on Tuesday. Store managers responded to the protest by closing the location to all customers and calling the police.
"It was interesting that the powers that be felt the need to send three police squad cars to protect A&F from the teens," notes Stacy Malkan, a Campaign for Safe Cosmetics spokesperson and author of "Not Just a Pretty Face," who participated in the protest and noted that "the cologne's stench was overwhelming even from 20 feet away on the sidewalk!"
Police said the protesters could picket the sidewalk, but would be arrested if they entered the store.
We love Teens Turning Green co-president Emily Packer's cool response: "We may have trespassed in your store, but we want to tell you, you're trespassing on our rights and on our health." Game on.
Speaking of stinky perfume, here's more on Mariah Carey's new scent: Wonder if it will be as bad as "Glitter" ...












Comments:
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Friday 01 October
By CK
I don't know if TTG's protests will make much of a difference, but it's nice to know I'm not the only one who avoids Abercrombie/ Hollister like the plague because the overbearing smell/ too-loud music/ strain-your-eyes low lighting combo gives me an instant headache. And I'm not just being dramatic. It literally gives me a headache (and I never get headaches!). Hopefully they'll get the hint.
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Sunday 03 October
By Holly
A & F are idiots for purposely inundating their stores with scent. Many people have allergies and certain scents can trigger headaches among other reactions. I don't have allergies but for some reason spearmint gives me headaches. The first thing people want to do when around a heavily perfumed woman or over cologned man is to get away from them as quickly as possible. Over-scenting is a totally nauseating turn off. Who wants to buy clothing they have to wash because it's permeated with scent? The teens should have come armed with bottles of Febreze. The only thing A & F accomplishes with its scent obsession is to smell like a French whorehouse.
Monday 04 October
By Alicia
Not to mention the people who work in their stores have to treat you poorly, on risk of being moved to the back or fired. It's a business model I dislike, because it continues to imply that peer pressure is an acceptable form of dealing with people.
That said, the only way to convince brands like A&F and Hollister to stop doing something is to hit them in their pocketbook and honestly, the type of people that shop in those stores are not the type who are inclined to care much about this protest or how awful the cologne is for the workers, themselves and the environment.
Saturday 02 October
By Valerie in Katy
I would cringe when we would go school shopping and my kids wanted to drag me in this store. I would literally stand outside the store many feet away! I would throw their new clothes in the trunk. Then, wash them several times before they could wear it! I still can remember that nasty smell...my kids are now 25 & 22!
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Saturday 02 October
By KH
YES!!!!! I hate even going by that stinky place! It's nice to know that I'm not the only one who feels this way. Aside from the fact that their scent smells vile, it's actually given my an asthma attack from just walking by the store. They really should cease and desist before they get sued.
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Sunday 03 October
By Olie
It's not just about A & F.... Bed,Bath & Beyond has all the STINKY STUFF right at the front entrance !! I get an INSTANT PAIN in my sinuses the minute I enter !! Also, I absolutely HATE going anywhere during CHRISTMAS.... why does everyone think they have to SMELL to shop ???? Going to Church is PAINFUL enough (weekly)... but, Christmas is the most PAINFUL !! WOW PEOPLE.... LEAVE SOME IN THE BOTTLE FOR THE NEXT DAY !! Stinky people remind me of what my mother always said... People with strong smelly stuff on... are the people that are too darn LAZY TO TAKE A BATH !!
SO TRUE !!
Monday 04 October
By Alicia
I remember being in high school and joking that "prep gas was flammable" because you could smell A&F or anyone who shopped there from 15 feet away and you knew if you lit a match near store or customer, they'd probably explode.
Saturday 02 October
By eda
If you don't like the smell don't shop there. I love the the way the store smells.
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Saturday 02 October
By Nobody Special
I remember that A&F had a problem with racial discrimination with employ hiring. On top of that, they had an extremely offensive t-shirt using stereotypes of Asians. Yeah, after I heard about that - I promised no A&F clothing would EVER touch my body. Never bought anything from A&F or Hollister. This article is just another reason why it needs to be shut down and go out of business.
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Saturday 02 October
By jane
wow, what an appropriate name!! why not just put in some DDT too!!
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Saturday 02 October
By Hayley
I love A&F... and their scents! You tree huggers need to stop please:)
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Saturday 02 October
By dansamga
I find their clothes to be extremely good in terms of quality. Much of the merchandise is very high priced so I only buy the stuff for my kids when it is on clearance. You can tell if an outfit is from A&F in most cases so I find the trying to associate the product with a scent a bit overbearing. The mosic has ALWAYS been annoying simply becasue oif the volume - it is hard to discuss whether or not to buy something with my kids when the music is blaring out. I also find it annoying that they strive to portray such a skimpy dressed or sluttly appearance. They seem to have appeal to the teenagers but the prices and peer pressure tactics in having the "right look" is a bit too much. The prices are out of hand so just don't buy it til it is in your price range. Aeropostale has the best prices though the clothing quality is not as good as A&F. American Eagle also has better prices though they are higher than Aero. My observation is that A&F has been hit hard by the recession and sales are way down. They have had a lot more sales and clearnace prodeucts this past year. Maybe the recession will result in less perfume and lower decibels in music!
Sunday 03 October
By denmthr
I'm not a tree hugger. I am a person who believes I ought to be able to shop without nasty crap being sprayed all over the place. That crap is stench!!!
Monday 04 October
By kimgomes
I agree !
Saturday 02 October
By shopper mom
I thnk Abercrombie "8" is a very delicious scent. They also have the most delicious looking male models that I would definitly-not-call boy toys. Abercrombie stores are too smelly, though My real gripe is the sister store, Hollister. Too crowded, too dark, not shopper friendly for the peoples with the most money--moms! My girls have passed the teenage years and don't care much for this store anymore-thank goodness. Shopping in Hollister makes me want to hit something and I may never go in there again until they turn up some lights, take out the stupid plants that block the isles, and turn down the music just a little.
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Saturday 02 October
By itismedia
What about Hollister??? They are just as bad! I hate going to either store with my daughters. The music is so loud you cannot converse without getting up to each other's ear and yelling, "Do you see a 3" and they walk around spraying the clothes non-stop. They could lower their prices by half if they would stop wasting all the perfume and cologne! Way to go TTG! I like that teens are standing up for themselves in a positive way!
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Sunday 03 October
By Ed
Standing up for themselves in a positive way? This is the only thing those brainless twits have to worry about? If you don't like a stores policies just shop somewhere else.
Saturday 02 October
By TwoTeenSons
Having two teens sons who love their t-shirts. Unfortunately they walk on the other side of the mall rather than go in and buy. Just the smell walking buy makes them sick so we have to walk on the other side of the mall to avoid the entrance all together. Being a suffer of asthma, walking into any location triggers a tight chest and I have to leave. Sorry definitely a need for change. Thanks for standing up and making them aware. You don't need to market a good product by the smell.
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Saturday 02 October
By memaw
Maybe the toxic stuff helps keep down the bedbugs I heard they had. And, aren't they the ones who had a murderer / convict in their ad?
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Saturday 02 October
By mo2go
Thank You! Good for these kids and for their protest. AF and Hollister are hard to shop in with the smell, the messes, the dim lighting, the loud music. I can't stand shopping there even for a little bit. Imagine what it was like working there would send me over the edge.
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