[Back story: Chelsea [pictured below] was working on an article for class when Steve Jobs got lippy with her. Here's her response.]Dear Mr. Jobs,
The last time we spoke, I was on the train coming home from school, typing away on my Blackberry to you. It was the end of the week, a Thursday night, and I was very, very nervous.
School had just started a week before, and my first journalism assignment was due: an article about the new iPad program on campus at Long Island University, where I'm a journalism student. It's a program that lets students buy iPads at a discount for use in the classroom. I wanted to write about how my college's agreement with your company might impact our academics.
In order to get a credible statement for my article, I called Apple's media relations department, but no one picked up. I called again and left messages day after day, but did not receive a response. My deadline was fast approaching. I tried desperately to find other Apple employees to speak to, but couldn't get in touch with anyone who could answer my questions.
Good journalists never want to give up before they get the story, the truth, the answers their readers want and need to hear. So, even though I was becoming tired of calling, not to mention frustrated, I decided to give it one last shot.
I Googled your email address, and contacted you personally.
Mr. Jobs (I'm going to call you Steve from now on, if you don't mind. I mean, we're practically pen pals by now), I told you in my first email, as you will recall, that I am very fond of Apple products, especially the iPod. I am actually a music fanatic. And by the way, to all those bloggers out there who have called me a "spoiled brat" and my actions "typical of my problematic generation," I have no clue what's on the radio, TV or what's going on with my generation. Actually, there's a generational gap between me and my generation. So, next time you criticize a complete stranger, maybe you should take a step back and wonder why you feel so compelled to spew hatred at a person you know nothing about. I think it's a problem you may need to explore deeply, because having a hardened heart can't be an easy way to live your life.
Moving along.
Steve, I admit that I was frustrated and upset that your media relations team did not respond once to my urgent voicemails, but as a journalist, I completely understand that no one is obligated to give me answers, and I might go home empty-handed sometimes.
With that aside, I know that you, being the CEO of Apple, can't possibly have too much time available to respond to requests; I didn't expect you to make any for me. But I did feel that there was an aspect of your company that needed some fine-tuning, so I decided to file a complaint with you directly about your unresponsive media relations team.
What's the big deal? People file complaints every day. We're consumers, we buy products, and we're essentially responsible for a company's existence in the first place. Therefore, we deserve to complain when we are dissatisfied -- and be treated with courtesy and professionalism when we do.
After composing my endlessly long email, I didn't think you'd EVER respond, not in a million years! But, to my shock, your name popped up in my inbox just shortly after ... and I was absolutely delighted to see it!
Honestly, my first thought was, This has got to be a joke. Steve Jobs can't possibly have the time to respond to me! I was incredibly flattered, and I just stared with admiration at your name in my inbox for a few moments. I couldn't even open the letter itself, I was so excited.
And then I did. And my face just dropped."Our goals do not include helping you to get a good grade. Sorry."
Come on, Steve, are you kidding me? I never asked you to help me get a good grade, which is exactly what I wrote back to you. Where in my letter did I ask you to help me to get a good grade? Please, point it out to me. In reality, my main question was, "Why is your media relations team so unresponsive?"
Steve, I'm a nice girl. I really am. I play fair. I wanted to like Apple, and I didn't want to tarnish my image of you, whom I've always considered to be a brilliant mind. But, how am I supposed to do that when you answer me sarcastically and rudely, with no regard for common courtesy OR the fact that no matter how you interpreted my emails, you are speaking with a customer and a journalist ASKING FOR YOUR HELP.
After one or two more back-and-forth emails, you decided to sever our correspondence entirely.

"Please leave us alone," you wrote.
You got it, Steve. That's just what I did.
But I felt compelled to write this, because here's what I thought when you sent me that reply: You should never speak to a customer that way. If you're a high-profile CEO, either ignore my request and give it to someone else who can handle it, or answer my request -- anyone's request -- in a professional manner.
Even if a customer says something absolutely horrific, like cursing you out or harassing you, you shouldn't get involved on a personal level, initiating a battle with the person that involves jabbing back at them as if you're on the same playing field. That's the crux of the issue: You're the CEO, she is the customer. You're NOT on the same playing field. You must handle customer inquiries in a businesslike way. The way you handle your customers is a reflection of how you handle your employees and manage your company overall.
In the end, the primary reason I reached out to you was to let you know that Apple's media relations department failed to respond to media inquiries. As I said, I didn't think you'd get back to me, but I did hope in the back of my mind that someone would see my email, and maybe alert the media relations team of their unresponsiveness, so future journalists could possibly benefit from it.
I thought that the way you reacted was unjust, and with so many customers internationally who buy and cherish your products, I thought it would be unfair to let this slide. I wanted to let other people know that this is the way you treat customers, just as a precaution.
Your email address is public: sjobs@apple.com. There are even Web sites dedicated to publishing your email exchanges with customers. Now, our exchange is one of them.
I hope you don't despise me. I just had to do the right thing.
Your friend/enemy/frenemy,
Chelsea Kate Isaacs
P.S. Dinner tonight? Email is the fastest way to reach me, as you know. I love my Blackberry.
Chelsea Kate Isaacs is a journalism major at Long Island University, where she will graduate this spring. She loves journalism because it incorporates her three favorites things: storytelling, adventure and people. Chelsea blogs for The Huffington Post. She can also be reached via Facebook.













Comments:
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Tuesday 28 September
By Peter
He didn't initiate a battle with you, he responded. He doesn't have the time to tend to every request, and you proceeded to harass him. You're self entitled. This is how companies work, being a journalist doesn't give you the right to demand response or respect or anything. I would have acted exactly as Steve Jobs did.
Should've switched majors if this is too difficult for you.
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Thursday 30 September
By Jane
I can't understand how you claim the man doesn't have time to answer an email. Steve Jobs is rich and probably pisses away more money on a whim than most of society can make in an year, he can take a few minutes out of his day to correct some issues with his company. The people who do not have all the time in the world are the college students and people who work 9 to 5 jobs everyday and sometimes having to pull endless doubles to make ends meet. This girl's emails do not sound like the whining of a spoiled and entitled brat, they sound like the complaints of a fed up consumer. Steve Jobs should have shown some courtesy and concern with responding to her email; the true strength of an individual with such success is the ability to be gracious and show humility when it is needed, and as consumers of his many products we should not accept anything less.
Wednesday 29 September
By Butters
Peter,
Well, it's a good thing you're not the CEO of any company. Apparently, you agree with Mr. Jobs' approach in being rude to the customer. They'll keep coming back for more.
Wednesday 29 September
By Roberto
Sounds to me as though she's doing everything imaginable to get the story which is not difficult. As a journalist myself, there is nothing better than the pursuit of a good story and it should be noted that journalists are here to serve the people. the intentions and angle of an article depend on the situations that it took to get to the article itself. So, the next time you suggest someone change majors because of the level of difficulty that exists within it, try to remember not everyone likes to just coast by, easily getting a paycheck without any thought behind what it is they actually want to do. And if you do do something you love and haven't found it difficult in the past, then I guess you aren't really good at it, at all.
Tuesday 28 September
By Brenda
Journalists are a pain in the ass for Steve.
You think he would help an aspiring journalist with her assignment in any way??
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Tuesday 28 September
By G
Dear Chelsea,
Although it was probably in Jobs' best interests not to respond to you, period, the fact of the matter is their PR department has endless large media organizations to grant interviews and provide comments. So it's no surprise that a college student with a paper due is pretty low on their list of priorities. Your letter complete with your outrageous sense of entitlement because you own an iPod does nothing to help your cause. You lose.
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Tuesday 05 October
By S.
Who says that he has to answer in a certain way? There's no rule for that.... He didn't owe you shit so get over it. And believe me, what he said could have been much much less "business like".
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Tuesday 28 September
By Macfan9000
I'm with jobs on this one. Yes, he could have had someone designated to her specific questions, but look at the type of company he runs. I cannot imagine any CEO of this massive of a corporation take time out of their very busy schedule to focus on the single solitary grade of one individual.
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Friday 01 October
By gerg
Steve Jobs may be in the right, but why be rude? Why not be professional, at least at first, and simply site the lack of time to respond properly, and thank her for her interest? Why not save the rudeness for when someone persists after the polite refusals?
Tuesday 28 September
By Cynthia
Sad, sad girl. Keep on milking your 20 minutes of fame, this is all you'll get.
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Tuesday 28 September
By PhillyFlavor
Please stop referring to yourself as a journalist. You are a student of journalism. Those of us in the profession who understand the not-so-nuanced difference between dogged determination for truth and inflated entitlement stemming from an unfortunate and unfounded sense of self importance would greatly appreciate it if you could refrain from standing on our shoulders to make wholly unrealistic demands in the future. Thanks.
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Thursday 30 September
By quicknight
Chelsea Kate Isaacs is a journalism major at Long Island University, where she will graduate this spring. She loves journalism because it incorporates her three favorites things: storytelling, adventure and people. Chelsea blogs for The Huffington Post. She can also be reached via Facebook.
@ phillyflavor: Point of interest. Does blogging for the Huffington Post not qualify Ms. Chelsea as a journalist?
Friday 01 October
By Adam Sanders
No. Blogging for the Huffington Post does not make you a journalist
Tuesday 28 September
By A
I fail to see how Chelsea comes off as entitled. As a "student of journalism" she was proving her determination, something seasoned professionals would know that she will need in the future if she wants to succeed. It's not as if Chelsea sent hundreds of ranting emails to Jobs before he responded rudely. She sent just one, and she herself said she never expected a reply. Does not sound too self important to me.
"Next time you criticize a complete stranger, maybe you should take a step back and wonder why you feel so compelled to spew hatred at a person you know nothing about."
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Tuesday 28 September
By Alicia
I don't think Chelsea was at all out of line. She is a customer and therefore, as a businessman, he should have the smarts to treat her with respect. Furthermore, her email was very polite (I've read it) and really just did inform him that his media relations department was slow. There is nothing wrong with that. Again, as a businessman, he should be aware of how every aspect of his company is working. The way he replied was uncalled for, unprofessional and impolite. No businessman, journalist or professional of any sort I know would ever respond to a customer or colleague in that way and if they did, they would be fired or shunned by their business associates. He could have been just as short (even more so) without the air of a self-righteous, unprofessional prick. I've never been a fan of Apple products because I find their employees to be dismissive and entirely unhelpful and if I wanted to be treated as inferior, I would hang out with the jocks that treated me like a POS in high school. Apparently they just learn that attitude from their CEO. I don't think Chelsea should have responded, expecting a nicer answer, because obviously Steve Jobs is an @$$hat, but she's also student and therefore, naive. In her shoes, I would've chucked my Apple products next time they all (inevitably) malfunctioned (as they tend to do often and at a high expense for repairs) and either gone without (I've never owned a mp3 player and I'm 20) or bought from a competitor.
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Tuesday 28 September
By brittany
This comment is pathetic. "Oooh look at me, I'm a PAYING CUSTOMER, now kiss my feet!" You said you're 20, so you've been out of high school for 2-3 years and you *still* have a complex about "jocks who treated you like a POS" so in turn, you probably act like an annoying little twit towards people in customer service, who you think are beneath you. Then when they don't kiss your ass, you get all huffy, say they're "rude" and "dismissive" and then you don't buy their products. Ooh, you sure showed them.
Thursday 30 September
By Bill
This woman wrote the story she wanted to write. She got her fifteen minutes. Now let us all click the magic button and put her in the past.
Tuesday 05 October
By Sally G
Alicia,
Just a little biased, are we? I am also, in the opposite direction—I have never had an Apple product that wasn’t the highest quality (and I my father and I bought our first Apple IIc in 1982). I have found Apple employees, both at the local retail store and on the phone to be helpful and courteous.
That said, I also know Steve Jobs’ reputation as egocentric and curt. I am somewhat surprised that he didn’t simply forward Chelsea’s message to someone in the company, but that he would dismiss her quickly is no surprise at all. Of the two Steves who started Apple (with less-heralded help in the business/finance area), Steve Wozniak seems to me the more personable and well-rounded, more likely to be willing to take the time to respond to such a random E-mail (of course, he left the firm long ago, before Steve Jobs’ departure and return). I highly recommend Woz’s book, iWoz—really interesting look at his early days, as Apple got started, and some interesting info on what he has been doing since.
Tuesday 28 September
By kclarke5
I think she makes a good point. As CEO of a company (any company) you should want every customer to have a positive experience. Steve should have asked someone in the media department to reply to her, or ignored her email completely. A brush-off email is inappropriate and unprofessional. If someone in the media dept had sent that they would have been fired.
Some of these comments seem to imply the author's 15-minutes of fame have gone to her head and she has an inflated ego. I would argue the same of Mr. Jobs in this scenario.
This doesn't change my feeling of the company or mac products (love 'em!), but it does show a disconnect between the supplier and the consumer.
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Tuesday 28 September
By TLP
You're articulate and have great determination... Seems as though some of the so-called professional journalists putting you down have simply lost their fire and excitement for their job. Hope the same doesn't happen to you. All the best to you in your new career!
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