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Lots of us have a soft spot for a brooding rocker-type in a little bit of eyeliner. (David Bowie! Ewan MacGregor! Captain Jack Sparrow!) But what about a dude in bronzer?

3.3 million males in Britain admit to wearing makeup or some sort of cosmetic products and a new study of 1,800 men found that one in seven will wear products like eyeliner, self-tanner and concealer on a regular basis. Other products men admitted to using were hair dye, powder, nail polish, anti-aging creams, eye creams and, um, lipstick, with 26 percent saying they used makeup at least once a week. 13 percent said they apply daily, and 20 percent wear makeup to work.

The study also found that men are savvy when it comes to DIY beauty treatments, with one in 20 placing cucumbers over their eyes and one in 12 using toothpaste to dry out blemishes. Just like lots of women feel uncomfortable going out without their war paint, 25 percent of men surveyed aren't confident going to a bar without makeup on.

And girls are into seeing their guys in mascara: one-third of the men reported borrowing makeup from wives or girlfriends. 39 percent of those women were happy to lend out their MAC, with a similar figure helping to apply cosmetics on their partners.

Nothing says I love you like dabbing glitter on your boyfriend.

Meanwhile, this site is challenging women to go bare-faced.