UPDATE: Chelsea Isaac's response to Steve Jobs.It was the cybershot heard 'round the world.
"Please leave us alone," Apple's CEO Steve Jobs fired off in an email to Chelsea Isaacs, left, a senior in the journalism department at Long Island University, this week.
Just what got him so hot and bothered?
While working on a paper about the application of the iPad in academic settings, Isaacs had contacted Apple's Media Relations department for comment. When they failed to get back to her in time for her deadline, she appealed directly to Jobs -- known to respond to random customers personally from time to time.
And did he ever.
First he informed Isaacs that he couldn't help her: "Our goals do not include helping you get a good grade, sorry," wrote Jobs.
Isaacs appealed again, via email: "I never said that your goal should be to get me a good grade. I merely asked why your media relations department won't respond to emails," she wrote.
"We have over 300 million users, and we can't respond to their requests unless they involve a problem of some kind," replied Jobs.
"Number one, I am one of your 300 million users, and number two, I do have a problem," reasoned Isaacs. "I need answers that only Apple's media relations department can provide."
That's when she got the Big Apple of brush-offs.
After the jump, we see the excellent advice Jobs previously gave college students -- advice Isaacs was actually following.
In a commencement address he gave at Stanford in 2005, Jobs describes his unwed mother putting him up for adoption, in the hopes that a college-educated couple would be the ones to raise him. Fast forward 18 years.Jobs enrolls in Reed College, a school he describes as "as expensive as Stanford," only to drop out six months later, feeling guilty, he says, about what the tuition was costing his adoptive parents.
Instead, after dropping out, he took classes ad hoc, signing up for electives he wanted to take, like calligraphy -- a move Jobs described in the commencement address as nothing short of prescient:
"Much of what I stumbled into, following my curiosity and intuition, turned out to be life-changing. Because I had dropped out and didn't take the normal classes, I took a calligraphy class. It was beautiful, historical, artistically subtle. None of this had a hope of any practical application in my life, but 10 years later, when we were designing a Mac, it all came back to me ... If i had never dropped out, I would never have dropped in on that calligraphy class and personal computers wouldn't have all of the fonts that they have today."
Good advice if we've ever heard it. By following her curiosity and intuition, Isaacs landed nothing short of a poison-pen letter from Apple's CEO and a segment on "Good Morning America" -- in other words, the scoop of the week. Not too shabby for a not-yet-graduated journalist.
Too bad the biggest effect Jobs' email will likely have is a black mark on Apple's public image.
Will Jobs' reaction affect whether you buy an iPhone? Why or why not?
PS - Yes, the emails are real! See them in Chelsea Isaac's Open Letter to Steve Jobs













Comments:
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Friday 24 September
By Judy D.
Wouldn't you think, given that he's living on borrowed time, that Steve would be a little more of a humanitarian? If anything, since he started renting that new liver, he's been a profound jacka$s. Wasn't Apple's mantra always about railing against the Dark Side? Dude, you ARE the Dark Side.
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Sunday 26 September
By vanessa Chiang
Why should he respond to this broad? Who cares about her paper? he's running a company not a charity
Tuesday 28 September
By Juan
You don't know what you are talking about. His pancreas was replaced. Steve Jobs can do whatever he wants.
Sunday 26 September
By Dan
I'm sure Steve Jobs could have just forwarded her email to Apple Media Relations department with a quick apology. Then it would have got answered with less than a sentence typed!
Sounded like he just wanted to be a dick.
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Sunday 26 September
By MightyMad
Always knew that Jobs is a douchebag...
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Monday 27 September
By daveconrey
The question at the end of this article is a bit non-sequitor, but to answer truthfully, no, his comment has no bearing on my decision whether to buy Apple products or not. He might be a douche, but he's a brilliant douche and I love Apple products in general. The only thing that would keep my from upgrading my iphone is AT&T and their crappy service.
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Monday 27 September
By Cody
This is what separates good companies from bad companies, and under Jobs the last few years Apple has become a bad company. They make good products and are doing very well, but their reputation is going to crap, and most of it comes straight from Jobs mouth or from his fingers.
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Monday 27 September
By Me
vanessa Chiang "... he's running a company not a charity"
That's true and if he had forwarded the girls letter onto the media relations department her letter would take priority, pulling them away from doing their jobs and costing the company money. I wonder how much it would cost Apple to "help her get a good grade." What is this question that a college student couldn't answer through some research?
I'll just stick with my Android phone.
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Tuesday 28 September
By kommentator
Who is Carrie Sloan and how can a writer be this biased? This story was the "scoop of the week"?
I commend the guy for telling this chick to buzz-off. Seriously, apple is a consumer electronics company not a nanny!
I don't particularly like Steve Jobs but I respect the man big time. He's an angry genious-type and always has been. I don't mean this as a personal slam to Chelsea Isaacs, but Steve's done more and accomplished more in his life than she ever will. Or for that matter, me. Or you or 99.9% of the people on the planet.
For the record, I do own an iPhone but am a windows/PC user.
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Monday 27 September
By Rob
steve jobs a genius...are you serious...apple is the fisher price of the consumer electronics world.... It's products are meant for people who cant think for themselves. All apple is good for is hype and public relations spin. So in this case helping his company's image is job 1 (pun intended) which would have been furthered by helping her out. So ifl all apple is about is image...not actual substance, not helping her out he's tarnished his company's image and is failing as a ceo
Monday 27 September
By Fiachra
People on her side, are you kidding me?
She was writing an essay on using the iPad!!! Why should anyone have to comment. Any company's media relations department has much much better things to do that contribute to an undergraduate essay. One person (her professor) will skim read it and is unlikely to care if she got a quote from Apple.
Jobs was spot on in what he said.
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Monday 27 September
By Todd
What was the question she asked Apple? Did she want them to state how the iPad could be used in education? Isn't that what she was supposed to determine on her own?
So basically, she was given an assignment and then went to the "teacher" for all the answers and Apple said....do it yourself.
I have no problem with the response other than it could have been put nicer.
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Monday 27 September
By Felidaeus
An email sent from my father to Steve Jobs got Apple's corporate policy changed on the apple store. Mr. Jobs was nothing but cordial.
So I'm going to say we're not seeing the whole picture here.
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Monday 27 September
By S P
It is the Media Relations job to answer press questions (regardless of the size of the media), that's all they are paid to do. The bigger question is if it really was a waste of time why answer it at all? That would typically be the silicone valley I'm too busy response.
The fact that he took the time to respond rudely just shows that he's losing his edge as a CEO. I'm just hoping the stock-holders can see past the Steve Jobs myth and realize that what makes Apple is the creative people who work there.
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Monday 27 September
By Hank R. Ing
I find it startling how people can call Jobs "brilliant" and still try to be seen as non biased.
Swap Jobs and Issacs. If she would have given a young Jobs the time of day I assume Jobs believes he would have become less of a person. The guy is an ass and he IS the evil giant he wanted others to rally against when he was younger.
Apple has become a toy company, plain and simple.
Their newest editions are barely better than their previous incantations. Why make them stellar when you can nickle and dime your followers into dropping fresh cash each step of the way.
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Monday 27 September
By Lakawak
Disses? Really? In 2010? Or did I go back in time to 1990? If so, I want to get Vanilla Ice tickets!
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Monday 27 September
By Nahtan
Again, why is that everyone is so predisposed to believe these fictional email exchanges with Steve Jobs?
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Monday 27 September
By anonymous
I agree with all the comments saying Apple has become they very thing they used rally against.
Their entire purpose was to get away from the "Big Brother" types of business.
However, they've become that same big brother that they were fighting
For example, you can only use the iphone with itunes (another apple product)
and they moderate the appstore, only allowing the apps they like, blocking the ones from their competitors)
Actually, come to think of it, Apple's entire business model comes from creating something amazing.. then stripping it of all its amazingness..
then putting those things back and calling them "next generation"
If you dont believe me look at the ipad..
specifically, they had the tech to put in a camera and multitasking (they already developed it for the iphone)
but instead what we got was an over sized ipod touch. And sure as hell a few months later they roll out with a software update giving you multitasking.. and you can bet that the next generation ipad will have cameras.
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Monday 27 September
By finance
What a crock!
You call the PR department of a company to help you do your senior thesis and they don't answer, so what do you do, try to find other sources of information or modify your research project, Noooo, you email the CEO and tell him that his PR department are not very nice.
He lady if you have problems with your Ipad, contact Apple, otherwise get a life. Job was spot on the money on that one. She has lots of nerve to contact the CEO of the company for help in reaching the PR department.
What an idiotic thing to do
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Monday 27 September
By Valued Customer
Wouldn't you think, given that he's living on borrowed time, that Steve was right to tell her to try google and wikipedia so that he can get on with what's left of his life? Being rich and famous shouldn't mean you have to give a hj to everybody who looks at you cockeyed- even if she's: pretty (CHECK, see gratuitous photo), young (CHECK, see photo), and a fellow journalist (CHECK). If the requester was some random joe off the street this wouldn't even be a story, she's lucky she got a reply at all.
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