When Florida native Lindsay Phillips first dreamed up SwitchFlops, a versatile flip-flop with interchangeable straps, she was just a teenager who needed an art project. Today, her company is projected to bring in $30 million in revenue this year. Did we mention she's only 25?
We asked the young business leader to tell us what it's like to run a company, what makes her tick, and how you can come up with our own multi-million dollar idea.
How did you navigate the world of business as a young woman? Did you find the industry was reluctant to take you seriously?
When I was 16, I had a high school art project that I really believed in, and I decided to patent the concept. I had no idea what I was doing, but have been in the business world ever since.
My rule is that you live and you learn while tweaking along the way. At first, it was challenging being a young female entrepreneur, but I decided early on to embrace it rather than let it bring me down. I've tried to keep my head up and have used it in my favor. I'm pretty good at reading people right away, so I can tell off the bat if I am dealing with a good or bad person. I'm a big believer in karma. You get what you give.
What was it the most challenging part of getting started?
When I first started, I didn't even have a business plan. I just had a great idea. Looking back, the hardest part along the way was finding a manufacturer.

What were some of your biggest worries when you first got going?
My worries always seem to be the same: Running out of inventory, making sure we stay on budget, maintaining and hitting sales projections, developing perfect quality goods, making sure our shipments go out on time...
What are the best and worst parts of owning your own company?
I'm my own boss and I can control my own schedule. Well, maybe -- my days are all very different and I never know what a new day is going to bring. When you own your own company, you work around the clock and you never stop thinking about work. There are days when I don't sleep, and occasionally times when I have to be calm and collected around my entire team when things are actually not so calm.
What advice would you offer to a young woman considering starting a small business?
- Keep your head up and don't give up. Make sure you're persistent!
- Don't let anyone tell you that you can't do something. If you believe in yourself and your idea, you WILL make it happen
- If it were easy, every one would be doing it.
- There will be good days and bad days.
- Don't be afraid to ask for advice.
- The worst thing someone can tell you is NO.
"I wake up in the middle of the night thinking about..."New designs and innovations! I love dreaming up color palettes and trends. Sometimes I wake up and start thinking of all the things I need to do, or the things I didn't finish the day before.
I keep a pad on my nightstand to make sure I don't miss anything, even though my dog Cosmo -- a big yellow lab who sleeps with me -- gets upset when I turn on the light to jot things down. He doesn't like to be woken up ... he needs his beauty sleep.
At 25, it must be stressful to be responsible for 35 employees. How do you stay positive and grounded?
Working out: I combine my week with running, lifting weights, and Pilates. I also recommend a nice glass of wine and a piece of chocolate everyday!
Maureen Dempsey is a freelance writer and frequent Lemondrop contributor. Her last post for Lemondrop examined a trend in ladies out-earning the fellas.













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Monday 24 January
By Connie Voga
I have a inventions for a womens belt that is interchangeable to four different looks. I have patent my product in USA and now I am trying to learn how to market my product.
I have manufactured 40,000 units and now I need help on where to go now.
So many marketing agents have called me and I am so confused on what to do.
If you have any advice to me on what to do I would greatly appreciate it.
thank you
Connie
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Wednesday 15 June
By Richard George
Well, I think what happened to Lindsay is wonderful. I have been a business owner for most of my life and I agree with Lindsay that as an owner work never stops, it's always buzzing around in your head.
I am considering entering the online business market and have a product patented but like Lindsay said " the hardest part along the way was finding a manufacturer" I find this to be very true and I have been trying to find someone to produce my product.
How do you find the right manufacturer? what are the steps to finding a company you can trust?
It seems that the more I search for answers the more often I see people with the same problems in trying to launch a product they have designed it's either finding someone to make a prototype of the product or manufacture the product. Does anyone have an answer?
Congrats to Lindsay for success!
Rick
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Sunday 14 August
By Helen kizer
Dear Lindsay,
My name is Helen Kizer. I am the founder and inventer of Deco Straps for flip flops. They are a pair of adjustable elastic and velcro straps. These straps hold the ankle and heel in place while wearing flip flops.
They are not replacing the sandle, I get that question from people. I just ask them, can you take the straps off your sandles and put them on another pair when they fall apart? Deco Straps do not cause blisters either like sandels. They are machine wash and dry too. These straps take the painful strain away from the big and second toes that keep the flip flops on.
If you would like to see how to put them on and all the different add-ons I have come up with just go on You Tube . Type in Deco Straps in the search area.
I came up with this six years ago with my daughter. She kept losing her flip flops and I had to come up with a solution. Deco Straps was born.
For six years I was perfecting this invention. Giving it a name finally about three months ago in May 2011. June 10th 2011 was the date I had a patent pending status.
It's kind of cool to actually come up with something that has never come out before. You just have this awsome feeling of originality.
I've already found a manufacturer.
I am selling them at $8.00 a pair. There are 11 different colors.
Things are rough right now, but I fore see an amazing future.
Sincerely, Helen
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