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Perhaps the Chinese company Jealousy International is trying to win some coveted insensitivity award.

That's the only reason we can imagine they might choose to launch their "Diana" line, featuring imagery of the late Princess Diana in lingerie, on the 13th anniversary of her death.

In the ad, a look-alike of the Princess of Wales appears in a bra and underwear, holding a cello and gazing upon a small child. According to the Daily Mail, copy on the ad encourages consumers to "Feel the Romance of the British Royalty." (Nothing says romance like an unhappily married princess playing a cello semi-clothed, after all.)

The ads can currently be seen at China's Shenzhen airport, right in the path of incoming and outgoing British travelers.