Hello Kitty water costs $100 a pop.Lipstick, weddings and, apparently, anything fashioned by the house of Sanrio.

Those seem to be about the only things that are recession-proof. Though, unlike a new tube of lipstick during the Great Depression, we're not sure uber-upscale Hello Kitty water (even with a bedazzled crown on top) is our version of a "little pick-me-up."

And just who do you think this eau de Hello is targeted to: Harajuku girls? Paris Hilton? Ryan Seacrest?

As Geekologie points out, the water is being positioned as a potential collector's set, and each bottle, they write, boasts a different attribute:

"The luxury bottled water comes in five colors which represent different themes: red (friendship), pink (cute), yellow (heartful), green (wish) and lavender (sweet). You can buy all five for $500 or individually at $100 a pop."

Personally, we can think of a lot of ways to spend $500. Just think of how many friendship bracelets you could buy.

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