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Don't you just hate it when you think you're being clever and you're actually being, uh, horribly offensive?

Such was the case with MAC cosmetics and their fall 2010 Rodarte makeup collection. The company teamed up with Rodarte designers Laura and Kate Mulleavy to create "Juarez," a collection inspired by the sisters' road trip through Texas and Mexico during which Juarez, a sleepy factory town with an ethereal landscape, stood out to them.

Sounds fine and dandy, until you take into consideration that Juarez is "the most violent zone in the world outside of declared war zones," and over 3,000 missing-women cases remain unsolved since the 1990s. The names of some of the products -- whether inadvertent or not -- add to the shock value of the poor choice: There's a sheer white lipstick called "Ghost Town," and a mint-frost nail polish called "Factory."

But don't throw away your favorite lip gloss in protest just yet.

After being blasted by beauty bloggers over the weekend, MAC and Rodarte issued an apology for their mistake.

"We understand that product names in the MAC Rodarte collection have offended some of our consumers and fans," the statement said. "This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention."

And to amend their wrong, MAC announced that it will give a portion of the proceeds from the controversial collection to help combat violence and injustice in Juarez.