Craving chocolate? Must be because you have a vagina. At least, that's what they want you to think.

True, there are some evolution-related reasons why men are jonesing for meat and women just have to have their Toblerone, but in America, more so than other countries, foods have been assigned gender-specific identities through our culture and marketing. Apparently, that's why some of us think a guy eating steak and chugging beer is manly, but a dude digging on tofu sprouts is probably engaged to an Italian yachtsman named Rafael.

It's an ideology we wouldn't mind seeing disappear forever.

Coming from a place where somebody, male or female, who didn't eat meat would probably be branded a communist, and anyone who bought parsnips from the grocery store was considered suspect, the Midwesterners among us who managed to make our great escape are more than thrilled by the notion of a man who doesn't eat meat. Tobey Maguire? Joaquin Phoenix (yes, even this version)? Sign us up, please. Healthy eating means a healthy heart means a smaller chance of having a dude drop dead on top of you mid-coitus. And really, what's sexier than not being crushed to death by a man with sausage breath?

Hopefully, as women across the country start their own beer-drinking clubs, and men become less ashamed to show their faces on Food Network cake challenges, the identities we associate with our food will slowly melt away like so much delicious bacon grease. Until then, we'll be looking out for the guy secretly eating a hot fudge brownie sundae alone in the corner even as we wolf down our chicken fries. (You guys!!! They're fries made out of chicken!!!!)