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Is the iPad's marketing approach sexist?For all the fanfare, the iPad certainly has had a bit of a rough launch -- first, there were giggles surrounding its incredibly ill-conceived name, and now some detractors are suggesting that its ad campaign is sexist.

Ads for the device show men reading The New York Times, Ted Kennedy's memoir and The Wall Street Journal, while women are looking at pictures (because we can't read?) or a Nicholas Sparks novel (because we can't read?). While it seems kind of a small thing to freak out over, suggesting that women can best use the iPad to read "The Last Song" is only slightly less offensive than if it were displaying brownie recipes and Cathy comics. (DoubleEx)