Ben and Jerry have been making a lot of news lately. First there was their new Flourless Chocolate Cake flavor -- sold only at Super Walmart -- which had the foodie crew all up in arms since none of them lived near one. Then they leaked the release of another new flavor: Bonnaroo Buzz -- a mix of light coffee, malt ice cream, English toffee bits, and whiskey caramel swirls.
Hey. A flavor catering to boozehounds!
Having logged a lot of late-night hours with their pints, when invited, I leapt at the chance to visit headquarters -- and shake the hand of the man who graced the world with Chubby Hubby. Better yet, once there, I found out I'd have the opportunity to make sweet, sweet ice cream with him, too.
It was everything my inner chocoholic, sweet-tooth laden self could have imagined. But what flavor to create!?
A Pint-Size Tasting Party
The day began with a tasting at the factory in Waterbury, Vermont. Pint after pint of gooey soft serve ice cream was served directly off the line (aka, before it went into the freezer) and passed around the room. The new flavors we sampled included Milk & Cookies, Dulce Delish, Mud Pie, Boston Cream Pie, Peanut Brittle, and my favorite, a special limited batch of maple-caramel ice cream called Hannah Teter's Maple Blondie, in a nod to the gold-medal winning Olympian.
After downing what felt like (and probably was) several pounds of ice cream, I glanced at the clock. It was only 10:34 a.m., and this breakfast of champions was only the first stop on a complete tour of all things Ben & Jerry's -- including creating my own, custom flavor. I took a moment to check in with my gut, and we made an executive decision that lunch and dinner would be unnecessary. Hey, it's not every day that I get the opportunity to stuff my face full of caramel and cookie bits and call it work.
Meeting My Guru
After a comprehensive tour of HQ in Burlington, I stood before Eric, Peter and John -- three of the six Ben & Jerry's Flavor Gurus – and felt my taste buds soar with the promise of customized deliciousness. Fittingly, they all wore tie-dye lab coats and explained they'd each received formal training in the culinary arts. It also seemed like they were all lifers: Peter had been working with Ben & Jerry's for 22 years, Eric for 13, and John for 12. I was awed to be standing in the midst of the dudes who brought us Cookie Dough, even if their uniforms made them look more like a very cheerful version of the Grateful Dead. I could forgive these guys anything -- I just wished I'd brought them a gift to say thanks for all the late-night binges, lady-cramps relief and post-breakup pig-outs.
We split off to brainstorm ideas for our very own flavors. Before us the Gurus set out a tray with 13 ingredients, ranging from cookie and chocolate pieces to brownie chunks, like a culinary arts and crafts party. Say I wanted something that wasn't there? No problem, said the gurus, it was probably tucked away somewhere in their spotless kitchen and they could produce it at once. But I decided to start simple: A vanilla base. Don't worry, I had a twist in mind!
Pimpin' My Flavor
Of lemon, that is: After all, I was here on behalf on Lemondrop. Next I asked Peter to help me concoct a lemon-infused batter. Using the best lemon extract I've ever smelled, he slowly pipetted out half-milliliters, then added some fair trade vanilla, until my fledgling flavor smelled like the world's yummiest lemon bar -- and tasted even better. What we were after, said Peter, was a nice floral aroma that wasn't too overpowering. I nodded, he added some raspberry puree (to counter the sweetness, natch), and -- it tasted freaking awesome.
Then he poured it down the hatch of the ice cream machine, for "processing," which I took to mean, the alchemical process during which Ben & Jerry's works its magic. That took about ten minutes. The batter emerged from processing smooth, then -- with me pretending I knew how to disperse them evenly and professionally -- we added some blonde brownie chunks to the bowl, giving my flavor that telltale yummy texture. I christened it Lemondrop Blondie Brownie ice cream, and promptly crossed "Invent A Ben & Jerry's Ice Cream Of My Own" off my bucket list.
"This flavor definitely has commercial appeal," said Peter with a smile. I wasn't sure if he was being serious, but, indulging myself one last time, I decided to believe he was.
Blair is a blogger living in Brooklyn who remembers her first taste of Half Baked more passionately -- and much more fondly -- than her first kiss. More on Lemondrop:
The $25,000 PB&J Recipe












Comments:
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Tuesday 27 April
By mary
Roland, banana nut sounds delicious. Do you know if it comes in another brand?
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Tuesday 27 April
By Mr Cream
That lady shouldn't of said root beer float ice cream on here, she's not gonna make a dime now. They should come up with Ken and Harry's corn syrup free ice cream, so we dont get diabetes while their getting rich. Make it where its mostly cream and then they can drop 50% of the cost. Some of that crap in there is just astrocious, I mean its enough fat calories in a pint for a family of four.....sheezz, just like Mickey D's, their being greedy while lowering our life expectancy.....beware of the money monster
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Tuesday 27 April
By karen
I miss the Kahlua flavor.
Reply
Tuesday 27 April
By w
Ben & Jerry selling at Walmart? I thought they stood for the good in this world. Now they are selling special flavors to the evil Walmart. I can't eat Cherry Garcia again
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Tuesday 27 April
By tj
"Everything But The" is my favorite next to "Chubby Hubby"
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Tuesday 27 April
By Janet
I still miss Wavy Gravy
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Tuesday 27 April
By roxy
Please! Please! create a low (under 5) or NO CARB ice cream, for us ice cream lovers on a low carb diet....thanks
Reply
Tuesday 27 April
By ms
My husband wont buy Ben and Jerry's because they support inmates!
Reply
Tuesday 27 April
By pat
Cherry Garcia is and always will be the BEST!
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Tuesday 27 April
By Michelle
"I mean its enough fat calories in a pint for a family of four.....sheezz, just like Mickey D's, their being greedy while lowering our life expectancy....."
I love how we blame everyone else for our fat asses. No, it's not healthy and they never claimed that it was. You got a problem with it? DON'T EAT IT!!!
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Wednesday 28 April
By salty
Ice Cream - wonderful Ice Cream - I drove a 'Good Humor' truck years ago....
There are many GOOD brands and kinds of ice cream.....
HOWEVER - the political flavor of BEN & JERRY taint their product as
un AMERICAN....
THEREFORE IT IS NOT ON MY SHOPPING LIST ---
I BUY AMERICAN - NOT SOCIALISM......
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Tuesday 27 April
By gary johnson
Ben & Jerry are liberals, so I do not buy their products. While I still have the chance, I exercise my right to spend my money (what little I have left after our liberal government takes so much of what I earn) on the products I choose. B&G are a great example of liberals. They are successful through capitalism, and then tell us capitalism is bad.
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Wednesday 28 April
By urbangoddess1982
looking at your comments and all your past ones makes me wonder how many mean ole nasty white floks do me and my family come in contact with? get over your self cause in the end you will be glad obama was in office, dont be mad cause we do it better
Tuesday 27 April
By jccalcourt
I'm sure that the -ueer chubby hubby tastes great, Ben & Jerrys are perverted! What's the next flvor? back door choclate road?
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Tuesday 27 April
By LIZARD KING
jm >>> YOU'RE AN IDIOT
Reply
Tuesday 27 April
By Kate
Their new Milk and Cookies is AMAZING!!! I hope it stays around forever :) I also adore Americone Dream and Mint Cookie :)
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Tuesday 27 April
By abeth118
I thought Ben & Jerry sold their business several years ago? Nevertheless, their ice cream is my very favorite and anytime they go on sale, I'm there buying as much as my freezer will hold. Chubby Hubby and Phish Food are the best for me and of course anything with chocolate is just fine with me.
KEEP UP THE GOOD WORK!!
Reply
Wednesday 28 April
By MARYE
'A COUPLE OF YEARS AGO, I STARTED BAKING ''GREEM TOMATO' CAKES
EVERYONE WAS SUPPRISE ABOUT THE TASTE.,
SOOO HOW ABOUT 'GREEN TOMATO' ICE CREAM ??
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Wednesday 28 April
By dp
I just want my wavy gravy back.
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Wednesday 28 April
By James Morgan
What ever happened to the best flavor Uncanny Cashew?
Reply