Ben and Jerry have been making a lot of news lately. First there was their new Flourless Chocolate Cake flavor -- sold only at Super Walmart -- which had the foodie crew all up in arms since none of them lived near one. Then they leaked the release of another new flavor: Bonnaroo Buzz -- a mix of light coffee, malt ice cream, English toffee bits, and whiskey caramel swirls.
Hey. A flavor catering to boozehounds!
Having logged a lot of late-night hours with their pints, when invited, I leapt at the chance to visit headquarters -- and shake the hand of the man who graced the world with Chubby Hubby. Better yet, once there, I found out I'd have the opportunity to make sweet, sweet ice cream with him, too.
It was everything my inner chocoholic, sweet-tooth laden self could have imagined. But what flavor to create!?
A Pint-Size Tasting Party
The day began with a tasting at the factory in Waterbury, Vermont. Pint after pint of gooey soft serve ice cream was served directly off the line (aka, before it went into the freezer) and passed around the room. The new flavors we sampled included Milk & Cookies, Dulce Delish, Mud Pie, Boston Cream Pie, Peanut Brittle, and my favorite, a special limited batch of maple-caramel ice cream called Hannah Teter's Maple Blondie, in a nod to the gold-medal winning Olympian.
After downing what felt like (and probably was) several pounds of ice cream, I glanced at the clock. It was only 10:34 a.m., and this breakfast of champions was only the first stop on a complete tour of all things Ben & Jerry's -- including creating my own, custom flavor. I took a moment to check in with my gut, and we made an executive decision that lunch and dinner would be unnecessary. Hey, it's not every day that I get the opportunity to stuff my face full of caramel and cookie bits and call it work.
Meeting My Guru
After a comprehensive tour of HQ in Burlington, I stood before Eric, Peter and John -- three of the six Ben & Jerry's Flavor Gurus – and felt my taste buds soar with the promise of customized deliciousness. Fittingly, they all wore tie-dye lab coats and explained they'd each received formal training in the culinary arts. It also seemed like they were all lifers: Peter had been working with Ben & Jerry's for 22 years, Eric for 13, and John for 12. I was awed to be standing in the midst of the dudes who brought us Cookie Dough, even if their uniforms made them look more like a very cheerful version of the Grateful Dead. I could forgive these guys anything -- I just wished I'd brought them a gift to say thanks for all the late-night binges, lady-cramps relief and post-breakup pig-outs.
We split off to brainstorm ideas for our very own flavors. Before us the Gurus set out a tray with 13 ingredients, ranging from cookie and chocolate pieces to brownie chunks, like a culinary arts and crafts party. Say I wanted something that wasn't there? No problem, said the gurus, it was probably tucked away somewhere in their spotless kitchen and they could produce it at once. But I decided to start simple: A vanilla base. Don't worry, I had a twist in mind!
Pimpin' My Flavor
Of lemon, that is: After all, I was here on behalf on Lemondrop. Next I asked Peter to help me concoct a lemon-infused batter. Using the best lemon extract I've ever smelled, he slowly pipetted out half-milliliters, then added some fair trade vanilla, until my fledgling flavor smelled like the world's yummiest lemon bar -- and tasted even better. What we were after, said Peter, was a nice floral aroma that wasn't too overpowering. I nodded, he added some raspberry puree (to counter the sweetness, natch), and -- it tasted freaking awesome.
Then he poured it down the hatch of the ice cream machine, for "processing," which I took to mean, the alchemical process during which Ben & Jerry's works its magic. That took about ten minutes. The batter emerged from processing smooth, then -- with me pretending I knew how to disperse them evenly and professionally -- we added some blonde brownie chunks to the bowl, giving my flavor that telltale yummy texture. I christened it Lemondrop Blondie Brownie ice cream, and promptly crossed "Invent A Ben & Jerry's Ice Cream Of My Own" off my bucket list.
"This flavor definitely has commercial appeal," said Peter with a smile. I wasn't sure if he was being serious, but, indulging myself one last time, I decided to believe he was.
Blair is a blogger living in Brooklyn who remembers her first taste of Half Baked more passionately -- and much more fondly -- than her first kiss. More on Lemondrop:
The $25,000 PB&J Recipe












Comments:
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Sunday 25 April
By Dubba
Just for clarification (and to give credit were credit is due): Peter is the guru on the left. Your team worked with John, the guru in the middle.
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Tuesday 27 April
By Rob
Oh Ice cream!! I miss you soo much!! my gf won't let me have you cause we are cutting out all the excess calories.. she's even got me in the kitchen, cooking!! she got me this beginner's cookbook that cracked my sh-t up!.. it's pretty politically incorrect.. so I won't tell you the name.. but google "whipped and beaten culinary works" if you have a good sense of humor.. if you get offended easily.. don't dare go!
Tuesday 27 April
By porticospas
Oh, Ice cream.. I miss you soooooo much.. My girlfriend has got me on this calorie cutting diet.. we are making everything from scratch.. no going out.. she even got me in the dang kitchen.. she bought me a hilarious and completely politically incorrect cookbook that I can't tell you the name of.. but google "whipped & Beaten Culinary works' if you have a good sense of humor.. if you don't.. i would skip this one.
Sunday 25 April
By Louis
YUCK! A true ice cream lover generally prefers basic flavors without a bunch of crap in it. Cherries, nuts, and fruit pieces are great, but when you start adding candy bars, cookies, and a bunch of weird flavorings, you lose me.
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Sunday 25 April
By Al Schrader
I miss the flavors that Ben & Jerry dropped like Hawaiian Sunrise, Key Lime Tart, Bearclaw Chunk....Al-
Tuesday 27 April
By Mel
yeah cause candy and brownies are just disgusting.
Tuesday 27 April
By Cheer Lover
Come on the cookies and everything is the best part!
Tuesday 27 April
By jm
More for me!
you can have all the basic flavors, I'll take the rest of them.
Sunday 25 April
By noel
Lucky you!
Reply
Sunday 25 April
By Barbara Bailey
Why is there not someone who will try to make a Root Beer fllavored ice cream? Everyone loves root beer and rootbeer floats and I know it would do well, at least here in the south.
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Tuesday 27 April
By Sara
If you ever make it out to southern ca, there's a mom and pop ice cream place that makes a rootbeer flavored ice cream-it's delicious!
Thursday 29 April
By Robyn
Through Schwans, a home delivery company. They make a RootBeer Ice cream.
Wednesday 28 April
By susan
dreyers does put out a root beer flavored ice cream, i just saw it in the stores recently! Cause i always wondered the same thing. So there you have it!
Sunday 25 April
By Barbara Bailey
edveryone in the South loves Root Beer and Root Beer floats; why doesn't someone try a rootbeer flavored ice cream.
Reply
Monday 26 April
By lydg
I am thinking that Richmond Va is not a true southern state because I and alot of people I know do not love rootbeer.. don't get me wrong its not bad, but its not in my top 5... I prefer a clear pop (soda)
Tuesday 27 April
By corky
Not everyone from the south likes root beer!! I hate it.....
lydg you gave yourself away with the "pop" comment, generly in the south we call it "coke" no matter what flavor you mean. Such as what kind of coke do you want? I'll have a Dr. Pepper please. Just one of those things.
Now if you want real Ice Cream try some Blue Bell, made in the little creamery in Brenham Texas, flavors that will nock your socks off!! Of course the best is Homemade Vanilla, tastes just like you made it yourself with one of the old crank machines.
Sunday 25 April
By Sharon
Nothing, but nothing beats the blues like Chunky Monkey. I can only get it at one store near me, so I usually buy several and keep it on hand. Best ice cream flavor on the planet.
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Tuesday 27 April
By big E
I completely agree with u. Chunky Monkey is the absolute best. Satisfies that sweet tooth without being overbearing sweet. Perfect
Monday 26 April
By Lillian
Dear Ben and Jerry,
It is about time that you think of making a Ice Cream for lactose intolerant people. pleaseeeeeeeee. Thank you.
Reply
Tuesday 27 April
By Jennifer
I'm lactose intolerant and I eat ice cream all the time. Take lactaid pills. They really do work.