In the wise words of Beyoncé, it doesn't seem Fox and ABC are ready for all that jelly ... at least when it's attached to a plus-size model. According to BrandWeek, both major networks have either censored or banned sexy lingerie ads by plus-size clothiers Lane Bryant.
The clothing company for size 14–32 women took to its own Inside Curve blog to explain the frustrating matter to fans. As the company puts it:
"ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks. ABC restricted our airtime and refused to show the commercial during "Dancing With the Stars." Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of "American Idol," but only after we threatened to pull the ad buy. Yes, these are the same networks that have scantily clad housewives so desperate they seduce every man on the block, and don't forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call 'family hour.'"
So, what's the real issue? Read on to see the video -- and curves -- causing all the commotion.
So far the ads have been pulled from YouTube and Lane Bryant, but are they really all that offensive? Take a look and judge for yourself. All we see are a few gorgeous plus-size brunettes wearing the new lingerie while lounging around a large and luxe French-style house.
The most risqué part of the video is perhaps the tie between the sultry-sounding voice-over and the scene in which one of the models appears to be heading to lunch wearing nothing but a lacy bra and underwear under her trench.
But, no, it's actually the flash of ample cleavage that's behind the complaints coming from the networks, says Lane Bryant.
That's right, cleavage -- on full display on ABC's "Dancing with the Stars," "All My Children," "General Hospital" and "One Life to Live" and in pixelated form on Fox's "Family Guy."
Adding insult to injury, it's not as if these two networks only feature ads with Amish women. Both ABC and Fox have televised the Super Bowl. And the last time Fox did so (in 2008), the broadcast was littered with ads featuring busty Victoria's Secret models, not to mention all of the scantily clad ladies hawking beer.
And this time-honored tradition of showing commercials featuring svelte women dripping with sex appeal continues today on both channels, so it's likely the real issue is the fact that the networks weren't ready to shock their viewers with with imperfect bulges and natural curves.
This, combined with new research that says women's self-esteem actually drops when seeing plus-size women in advertisements, just makes us shake our imperfect heads.
More Good Stuff on the Web:
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Could you stop shopping for five months? Here's how she did. (Lemondrop)
I had an office affair ... with another girl. (Lemondrop)












Comments:
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Wednesday 21 April
By K
How is this any worse than any Victoria secrets ad?
I guess ABC and FOX just aren't prepared for real cleavage, and I'm sorry but if looking at that ad makes women depressed there is something else going on aside from self-esteem issues.
The model is the ad is nothing less than GORGEOUS and ABC and FOX should be proud to show an ad with a woman who has such beautiful curves.
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Monday 06 September
By Jerome Tupoc
It's worse because she's FAT.
Wednesday 21 April
By Anita Grier
What about plus size women's feelings. It's like all of the lotions to make the wrinkles go away. Those commercials use very young women who have never had a wrinkle. This ad is what I would call reality. We come in all different sizes, we like pretty things just like the younger skinny women do. and I do not find it offensive! Way to go Lane Bryant. thanks for being there for this plus size woman!
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Wednesday 21 April
By Jennifer Wiseman
I am absolutely outraged that these channels will not air these channels...Do they not realize these women are more typical of today's American woman than the flat chested, scrawny stick figures of the past??? It makes me sick...
This is a wonderful commerical, and makes me proud to be a plus sized woman!! HOORAY!!!
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Wednesday 21 April
By Shana
I am a plus sized girl.. I actually have that exact set!! LOL!! I think the voice is the "most risque" part of the add..... The model is BEAUTIFUL!!! I think she is prettier than all the waif thin girls out there in popular adds. This is tasteful and makes me proud to be a "plus size" which by the way is really average sized. Maybe the execs only like to see clevege that is plastic and not real flesh!!!
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Wednesday 21 April
By KH
This just makes my blood boil! I am a plus sized woman, but even if I wasn't, I would be disgusted at the blatant mistreatment and discrimination against curvaceous women everywhere.. if they can show half naked women in the Victoria's Secret commercials, or blazingly strong sexual content on prime time tv, then they clearly have had a serious lapse in smarts when they refuse to show these beautiful, sexy and curvy women in a harmless commercial. Shame on you, ABC and FOX. You just set yourself back at least 50 years, and we will remember that!
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Wednesday 21 April
By Carrie
The model is this commercial looks beautiful. I think they advertised their product in a tasteful yet playful way. There are tonnes of other crass commercials are that display the same product in blunt "in your face" sexual ways. I am happy to see that larger models are finally being shown, I personally am sick of seeing stick figures on tv. This commercial is okay in my books!!!
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Wednesday 21 April
By Tanya
This is where you separate the women from the girls, the Lane Bryant model is a curvy woman while the Victoria Secret models are under developed girls. I think a bunch of jealous undeveloped women complained about the ad, the model is modeling plus size but she is far from plus size, if I looked as good as her I would be prancing around in a trench and under garments!
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Wednesday 21 April
By LadyGrace
I feel angry like the hulk right now. I can't believe those corporate hogs have the nerve to keep something like this off the air when they show other things that are in bad taste. This ad is not in bad taste. Most of the s%%t on things like South Park and Family Guy are very much offensive. The Victoria Secret Models need to eat a few EFFING sandwiches. We are all real women, from size 0 to size whatever. We all deserve to be represented, especially if that way is showing that we are beautiful too.
GRRRRRRRRRRRRRRRRRRRRRRRRRRR!
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Thursday 22 April
By Jen
Women's self esteem drops while watching the commercials because they want the curvy, luscious bodies. People can show VS over this, because this is way sexier than VS--no prop wings needed.
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Thursday 22 April
By Jen
NB: that doesn't mean the concept and VO aren't cringingly dreary and old-fashioned.
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Thursday 22 April
By Greg
Perfict
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Thursday 22 April
By Deborah Wilton
This is crap! I hate seeing the Victoria Secret adds. I don't need those whores displaying all they have for my husband and kids!!!!!! Any research on how VS may encourage anorexia, you idiots!!!
If you let VS do it, you'd better let Lane Bryant do it!!!! I'm tired of the news putting down larger women. The weight doctors expect from us is ridiculous!!! Fat doctors tell us to loose weight! Well they can, and so can these stations, shove their heads up their asses!!!!!!!!!!!!!!!!!!!!
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Thursday 22 April
By Trinice Harmon
The fact that these networks are unwilling to advertise this video is complete BS. I can't believe they actually feel that this commercial is any more vulgar than all the other crap we have to watch on televison these days from the bony broads with implanted boobs. I'm a 42DD and I want someone representing me in a sexy yet classy way and I feel that this commercial does such.
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Thursday 22 April
By Pat
You have got to be kidding! What has this world come to? Fox News: It's time to GROW UP!!! If what you want to show are ads that feature thin people, then you may be purchasing a sign that says "Going out of Business"... How dare you sit there and judge people when you, the executives of this scum bag of a station, criticize people for being who they are and looking the way God intended them to portray themselves.....I had my car radio button programmed to your station, now you will be replaced by a station that I am not ashamed of.......
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Thursday 22 April
By DivaHick
I believe you misread something, they were talking about Fox the network, not FoxNews. Same parent company but I believe two different advertising departments....
Thursday 22 April
By rojalvr
That is completely ridiculous and it is discrimination. So bigger women aren't allowed to be sexy? Does the network think they're unattractive? What a bunch of mysogynists. They can't even begin to defend themselves.
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Thursday 22 April
By Melody Callihan
This is the most rediculous thing I've ever heard! It's about time we see REAL women on TV and in commercials. And talk about a double standard? Geesh!
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Thursday 22 April
By Mags
Make your voices heard by emailing the networks. Otherwise, they will continue to discriminate against plus size models
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Thursday 22 April
By Dewayne
If this is plus sized then I guess I am now officially a chubby chaser!!!
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