You've got to hand it to the geniuses over at Victoria's Secret. They have come up with one of the most faux-positive ad campaigns in recent memory. Welcome to "I Love My Body".



Let's just ignore how weird it is to finally hear some of these models speak, and instead focus on its message of encouraging you to think your body is sexy and lovable. While self-love is a glorious sentiment, hearing these women do it is kinda like watching people standing in a gorgeous sunshiney day on some tropical island proclaiming that they love the weather. Not the most daring proclamation.
It's easy to love a gorgeous day- what's braver is standing in your puffy coat that you've had for years with snowmelt seeping into your shoes, taking in the winter all around you, and yelling THIS WEATHER IS MINE, I MOVED HERE ON PURPOSE AND I LOVE IT! Loving things when they're perfect is the easy option. Let's grow some balls and love "imperfect" things, shall we?
Sure it would have been better if they put real women in their lingerie (they look great, I swear) proclaiming how much they loved themselves, but Victoria's Secret knows that if they did that, they would be stuck with lots of kudos and even more unsold lingerie. They understand that you're buying the fantasy of loving yourself, and they're working to keep that fantasy unattainable. So as a little message from Victoria's Secret: certainly try and love your body, you plebeian, but definitely buy Body by Victoria.