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Enterprising confectioners are trying new ways to keep the cupcake trend afloat. Butch Bakery in New York is ushering in the era of the "manly" cupcake. Their website greets you with a cameo cupcake topper and this text: "Butch it up! These ain't your Grandma's cupcakes, buttercup." Flavors include Rum & Coke, Beer Run and The Old-Fashioned. $16 for a round, $48 for a box. Our brother site Asylum talked to founder David Arrick. (Calgary Herald)Feb 26th 2010 By Loren Lankford
Dude, Meet The 'Manly' Cupcake
Enterprising confectioners are trying new ways to keep the cupcake trend afloat. Butch Bakery in New York is ushering in the era of the "manly" cupcake. Their website greets you with a cameo cupcake topper and this text: "Butch it up! These ain't your Grandma's cupcakes, buttercup." Flavors include Rum & Coke, Beer Run and The Old-Fashioned. $16 for a round, $48 for a box. Our brother site Asylum talked to founder David Arrick. (Calgary Herald)
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Saturday 27 February
By Carli
This really is genius. Marketing is all about the customer. Great thinking David Arrick.
What man doesn't want an excuse to treat himself to a cupcake, not to mention a fancy, fashion savvy, decorated cupcake? Now Mr. MachoButchTough Guy can walk into a bakery, order a shnazzy cupcake and indulge without a guilty feeling.
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Tuesday 01 February
By Peio
I'm no femi-nazi....yet I have to balk at this a little.
I mean what, I like camo, I like to drink, I like camping, I f**king LOVE bacon....
I mean, I get the advertising aspect of this, but really, as a woman...I would love to eat any one of the cupcakes advertised...but apparently I'm not man enough (as a straight woman) to eat them? :(
I repeat---> sadface :(
I dunno, advertising just bothers me in general, maybe that's my problem.
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Tuesday 01 February
By Peio
On the other hand....what causes a man to avoid eating a cupcake that has pink sprinkles other than his own insecurities?
Just sayin'.
*shrug*
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