Lemondrop

A woman in Los Angeles is suing Toyota for $10 million over what some are calling a "terror marketing campaign" led her to believe she was being stalked.

Amber Duick filed a lawsuit claiming that she had trouble eating, sleeping and going to work last year after receiving threatening e-mails for five days from a British "fugitive" writing her under the name Sebastian Bowler. He claimed to know where she lived and said he was heading to her home where he would hide from the police.

Terrifying, aside from the fact that Bowler never really existed (even though his supposed MySpace page still does). He was the product of a guerrilla marketing campaign for the Toyota Matrix, developed by the creative firm Saatchi & Saatchi.

A representative from Saatchi says the campaign was targeted at men who hate advertising -- "even the most cynical, anti-advertising guy." How that translates to stalking is beyond us, but perhaps worse is that a spokesperson for Toyota claimed that Duick "opted in" to the emails.

"The person who made this claim specifically opted in, granting her permission to receive campaign emails and other communications from Toyota," Toyota Spokesman Chad Harp wrote.

Hm. If we signed up for marketing emails and instead got a stalker (real or made-up), we'd probably sue, too. Would you?

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