Burning shame combined with the August morning sun and about a gazillion highly amused stares was the punishment one man endured for cheating on his wife.

William Taylor of Centreville, Va., got caught getting a little action on the side when he forgot to remove the incriminating evidence from his cell phone.

After finding the proof, his wife doled out a rather interesting punishment -- she forced him to stand at one of the busiest intersections in the D.C. metropolitan area wearing a sandwich board telling everyone he's a cheater.

Consider it a modern-day version of a scarlet letter -- humiliating, but less catastrophic than some scorned women's destructive revenge tactics. Of course, what saves this marriage could ruin others, if it gives other wives some vengeful ideas.

"I thought she was kidding, but she was serious," Taylor said. "I figured I got to do what I got to do to makes things right. So here I am."

His punishment is set to last all week. Each day when morning rush hour winds down, William gets a text from his wife, giving him permission to stop the public humiliation for the day, although repeat sightings of Taylor suggest this is at least a week-long punishment. Those daily texts will probably make him happier than all the ones he got from his mistress combined.

Update: A local radio station has taken credit for this for as a publicity stunt. We're more disappointed than surprised. Still, maybe it will inspire a real-life woman scorned and give us something to look forward to.

See the philanderer in action here.

More from the web:

Study: Some Guys Like STDs?!? (TresSugar)

The Other Woman Confesses -- Why She Slept With Your Hubby (Shine)

Expert Advice on Better Ways to Apologize (Asylum)

This Husband's Not a Cheater, but He Is Annoying (Lemondrop)