Jack Welch -- former CEO of General Electric, for those of you who don't read business books or watch "30 Rock" -- is a ginormous idiot who doesn't know jack about business, life or issues that touch the lives of modern, working Americans.

I know this for a fact because I recently attended the Society for Human Resource Management's annual conference in New Orleans on June 28.

"No Such Thing"
Welch delivered the opening speech for the conference and completely dissed the idea of work-life balance for women in corporate America. As reported by the WSJ, Mr. Welch told the audience, "There's no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences."

Welch said, "We'd love to have more women moving up faster, but they've got to make the tough choices and know the consequences of each one."

Click here to read Laurie's rebuttal after the jump.

Business Icon or Cranky Grandpa?
Jack Welch, who has been married three times and has four kids, represents a dying breed of iconic American men who are wealthy, politically connected and blessed with an enormous sense of entitlement. In his mind, it makes sense for Mr. Welch to spout off on any issue, especially work-life-balance challenges for women, because he has money, status and life experience.

If anything, Jack Welch is an über-wealthy version of my cranky grandfather. He remembers the Great Depression, still talks about Ronald Reagan and can't be bothered with learning about the Internet.

No modern man who considers himself to be innovative, thoughtful and "good with money" would dismiss work-life balance in such a callous and shallow way. Can you imagine the CEO of Google making such a flippant statement?

Balance Works
Given a choice between losing a valuable employee or creating a flexible work environment for mothers and fathers, any smart company would bend over backwards to ensure that a talented employee would stay with the company and continue to advance in his/her career.

Jack Welch? He lives in a world where women either have a nice family or a career. With a wink and a nod, he implies that you can either be a CEO or you can be a mother. You can swim with your kids at the country club pool on Tuesday afternoons or you can attend board meetings. You can't have both.

Could you envision a scenario in which you hear a rant like this from your CEO and then you don't walk into your HR rep's office to complain? Of course not. The irony of this whole story is that Jack Welch felt entitled enough to sit on stage and make such idiotic statements in front of a group of HR professionals who take their careers seriously and ensure that companies in America operate in a fair and unbiased way

Made by Women
Without any self-awareness, Mr. Welch failed to realize that his whole career is an example of the hard work and sacrifices of women around him. Shall we talk about the women who married him, raised his kids, stood by his side and were impacted by his infidelity? What about the ordinary women whom he hires to wash his clothes, clean his house and organize his schedule?

We certainly know that Mr. Welch is kept in clover thanks to the hardworking women at General Electric who funded his lavish retirement package, which was only given up after the terms and conditions of the package became public through his divorce proceedings.

Vent Back
Welch's rant on work-life balance represents an unfortunate and outmoded way of thinking in corporate America. If your current or former CEO ever tells you that working women have to understand the tough choices behind work-life balance -- and if he implies that you have to know the consequences of taking federally protected time off to be with your children -- it's time to take a stand.

Alert the media, alert your board of directors, and alert everyone you know to stay the heck away from your company, products and services.

Make it clear that you want your idiot CEO -- who doesn't know anything about innovation or leadership -- taken out to the woodshed and taught a valuable lesson on the consequences of making stupid and misogynistic statements about working women in the 21st century.

Laurie Ruettimann is a writer, speaker and HR exec with Fortune 500 experience. She blogs at Punk Rock Human Resources.