Yelp.com is supposed be this informative collection of "real" consumer opinions. Cafes, salons -- even veterinary clinics are no longer safe from throngs of disgruntled cockatiel owners and their laptops. But these opinions are usually fleshed out like this: I loved it, oh my God I loved it, just because!" or "I hope this place goes out of business and the employees die in a boat fire." OK, great, but how was the pad Thai?
What People Complain About
I don't find this kind of input helpful; these aren't reviews of a establishment, they're emotional rants.
Example: "The people are like poorly trained and the one guy with dread locks thinks he is mr bike.. he has a problem seeing himself. people who work on bikes sometimes have that disease. its called im making up for lowself esteem its hard to be just a stupid bike mechanic and not have a successful outer life."
Unnecessarily harsh, right?
What bothers me is that many annoying customers, er, "Yelpers" don't even bother reviewing the actual service, which is the point of writing a review. Instead, they write their personal impressions of the wait staff -- yes, I've had the privilege of reading a yelp review of myself.
Click here to keep reading after the jump.
What People Should Complain About
I've been singled out as a brunch server: "Our server had a funny voice and big hair." To be fair, my hair is currently channeling Debra Winger a la "Urban Cowboy" ... but the review said nothing about the service I provided. If I were exceptionally bad or good, that would have warranted singling me out, but they didn't even bother to say.
Seriously, would someone please just tell me about the pad Thai?
I love the freedom to share information and have a voice via the Web as evidenced by a healthy obsession with blogging, but I'm going to stick to reading what actual critics have to say.
Speak Up and Fix the Problem
In my opinion, if you can't physically speak your scathing comments to a store/restaurant/salon owner while the offense is happening, you probably shouldn't type it -- it's easy to grow a pair while you're alone on the computer, but nowhere near as easy to pull off that perfectly timed zinger in the heat of the moment.
How to Fix It So You Don't Have to Complain
Most business owners respond to criticism and complaints and will bend over backwards to appease you. It is, after all, their business. How can they improve upon something or compensate you when you anonymously blast them three days after the fact? Free stuff for bad service (think of that scene in "Waiting") -- it still exists, people!
If you've done this and still get bad service, then fine, rake 'em over the coals online. Or better yet, don't give them repeat business. That's the loudest way to declare dissatisfaction. But until then, chalk it up as a bad experience, take a few deep breaths, and log out.
Brooke is a comedian, writer, and waitress who is currently trying to figure out how to review Yelp.com on Yelp.com without getting her throat ripped out by Yelpers. This is a dangerous e-world we live in. Check out her other adventures here.












Comments:
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Wednesday 01 July
By nick
I agree! Businesses should openly listen and engage bad reviews.
Sites like yelp only allow figure pointing. A better solution is to allow both the customer and merchant to have a conducive dialog to resolve any problems.
Businesses should have an open online forum to allow customers to complain, ask questions, or make suggestions.
We a currently trying to tackle this problem by creating an online suggestion box where customers and merchants can share feedback.
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Thursday 02 July
By brookevp
nick---- are you a business/restaurant owner yourself? Good statement above!
I have been a server on and off for over 10 years now and I have learned a lot from customers who have openly complained to me about the food or have constructively criticized my service.....sometimes people are off their rockers and sometimes ( i hate to admit it) they are totally correct and justified. If nothing else it's helped me to become, in my mind, a really thoughtful, professional server and to avoid simple mistakes like ones committed in my younger serving days.
I also believe there should be more of a willingness on a customer's part to respect the vision and aesthetic of a restaurant and to not walk in thinking you can "create your own menu", or complain about lighting, music, prices, size of the space etc....you have left your abode to come experience the way someone else has chosen to entertain and nourish you---- and there is so much research that can be done nowadays in advance that you should have a pretty good idea what you're getting into.
Wednesday 01 July
By Kathleen
Most Americans haven't got a clue how to offer suggestions or criticism in an objective, helpful manner. They usually get emotional or personal which doesn't really help. And as was stated in the blog....people are really brave writing comments from afar, no one has the guts to actually speak up during the problem. People who run a business can't possibly fix a problem if they don't know about it.
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Friday 03 July
By Brian
Maybe Yelp should institute (and enforce) submission standards like Wikipedia does.
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Thursday 02 July
By Mista B holla!
Maybe Yelp should institute and enforce submission standards like Wikipedia does.
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Thursday 02 July
By brookevp
I believe now if business owners sign up with Yelp they are immediately notified every time someone posts about them. Now they can be the first to feel the scathing sting of e-sults!
I think in all fairness we, the serving public should be able to review our customers as well!
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Thursday 02 July
By Nick
Brooke,
I'm not a restaurant owner, but I'm creating a tool for merchants and customers to share feedback.
It's called FeedbackJar.com. Check it out if you have time. Feel free to contact me if you need more information.
Thanks!
Monday 20 July
By KjunLady
Markos at DailyKos must get thousands of e-sults regularly from Yelp ...(call me a yelper, I'm guilty)... The bigger problem is that Web site publishers themselves go-off on ego-rants---shuffling their soapbox opinions as news.. ....... Research shows customers go to political web sites to be entertained by the "conflict-- the fight"
And, I prefer the Thai Curry. ( Food sites don't have the yelpers-- right?)
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