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According to new Australian lingerie figures, 40 percent of Aussie women buy bras size DD or larger. A little perspective: In the 1950s, the standard bra size was a B. Today, bra companies are introducing cup sizes as large as J or K.

So, what magic potion are they drinking over in Oz? Experts blame the cleavage rise on obesity, artificial hormones (like in plastic, food and cosmetics) and contraceptive pills, factors Americans are all too familiar with. According to cosmetic surgeon Marc Goyer, "There's no question that because the population is bigger their breasts are bigger as well because it's all fatty tissue."

What do you think about the modern boob spike? Does a bigger bust count if we're bigger all over?