For a lot of little girls, the '80s were all about MTV, psychotic eye makeup and ear-splitting bubblegum pop. Hasbro knew that, and cleverly dreamed up a pink-haired, rock n' roll competitor to Mattel's Barbie: Jem. In her truly outrageous Saturday morning cartoon, Jem was the alter ego of Jerrica Benton,a music producer who also (remarkably!) found time to run a foster home. When she touched her star-shaped earrings, she was transformed into the lead singer of the all-girl, multicolored hair-band The Holograms (with the help of a computer named Synergy). Despite looking exactly alike, nobody was in on the fact that Jerrica and Jem were one and the same -- not even Jerrica's boyfriend Rio, who was clearly smitten with Jem (kinda sleazy, considering he didn't know she was already his girlfriend).
Of course, The Holograms needed a rival band. Enter The Misfits (not to be confused with Danzig and co.): Pizzazz, Roxy, Stormer and their conniving manager, Eric Raymond. The Misfits were truly formidable nemeses: They had bigger hair and better songs.
Larger in size than Barbie and with more points of articulation (Their knees bent! Their wrists twirled!), Jem dolls wore fashion-forward outfits and came with cassette tapes with songs from the show. Jerrica/Jem even had LED earrings that flashed just like they did on the TV program. What little girl didn't wish they had their own personal holographic supercomputer to dress them up and transform them into a rock star like Jem?
Show's over, Synergy.
Pamela Jaye blogs regularly for Lemondrop as well as at her personal site, Somewhere in Middle America.












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Friday 06 March
By Elizabeth
OMG! I used to watch this show every week, even had the Jem doll. I haven't thought about that in years . . . I always liked the Misfits better, though. Nice article Pamela!
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Friday 06 March
By solonicolina
I loved Jem! Am I the only one that has noticed that Lady Gaga has stolen her identity?
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Friday 03 April
By lilyth12
Kiwilite- funniest thing I have read all day....So true
Friday 03 April
By Birdy
solonicolina: That is the funniest thing I have read all day....So true!
Wednesday 25 March
By Lindsey
I LOVED Jem! I had the dolls and watched the cartoon. I can still sing the theme song from the cartoon.
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Tuesday 10 March
By Kiwilite
That show was my childhood right there! I loved their songs and their looks. I only had one doll from that show and that was Roxy of the Misfits. I even remember the Misfits's song.."Taking in All."
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Wednesday 11 March
By Rick
Jem is truly OUTRAGEOUS!
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Wednesday 18 March
By Heather
Ha Ha wow talk about a walk down memory lane. "Jem is my name no one else is the same Jem is my name" I so would love to find some of those videos to show my little girl! Awesome artical. You can look it up on You Tube and watch segments.
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Thursday 19 March
By Rafael
Jem is indeed Truly Outrageous!!!!! for all of you who want to re-visit childhood go and check the website (JemCon 2009) we have a Convention every year devoted to Jem and the 80's and this year will be held in Detroit-September 18-19, check it out!!!! it is a fun board. Tell them RioPacheco1 sent you!!!!!!!
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Wednesday 25 March
By kidsgardener
Another favorite of mine as a kid of the 80's was the TickleMe Plant. This is a real houseplant that will close its leaves and lower its branches when tickled.
My teacher gave me one as a kid and now I grow them with my school students. If you missed this unforgetable experience search The TickleMe Plant for a video of the real interactive plant in action and get your greenhouse or kit to grow your own..I bet Jem would have love one!
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Thursday 26 March
By zanydelany81
My 7 yr old daughter and I sometimes watch episodes on youtube and my daughter even went as Jem to a girl scout halloween party last year. None of girls knew who she was but thought she looked very cool...not like most of the "hannah" wannabes there. All of the troop leaders knew exactly who she was though...the pink dress, shorter on one side than the other, purple sash belt, blue and pink eyeshadow, puffy pink hair, and of course pink shiny star earings. Truly outrageous, that's a Jem girl, glamour, fashion, and fame!
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Monday 11 May
By MartinTSI
I think a few of us are showing our age remembering this stuff - I remember it and I'm male! I like zanydelany81's idea of showing your kids the 80's TV shows on YouTube. May start that with my two boys - show them some of the 'quality' shows we used to watch when we were kids!
MartinTSI
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