According to CNN, your ironic Snuggie love is officially played out.Well, that's not exactly the story, but the mere existence of a top headline reveals that the Snuggie cult has jumped the shark.
How This Happened
Blame it on the economy: When ad budgets get slashed during tough financial times, airtime gets cheaper and informercials proliferate. More ads for Memory Foam and Ab Rollers air, so more people see 'em.
"As seen on TV" products used to develop small followings that grew via word of mouth and gag gifts, but now everybody knows as soon as there's a zany new product. So while your Snuggie-related e-mails, Facebook updates and purchases are still hilarious, they're also now completely mainstream.
Snuggie-ological Implications
So far, 4 million "blankets with sleeves" have been sold. Perhaps this is a sign that the comfortable backward-robe has been brilliantly marketed to perfection -- to college students, hipsters and others who love its kitsch factor.
Or maybe people actually relate to the agony of trying to find a remote and using a blanket at the same time. In a Darwinian sense, this does not bode well for America's future. If we can't own the power that comes with using a blanket, how on earth will we rebuild the economy?
So What's Next?
Consider this your call to action -- get out there, surf some real late-night TV and ID the next super-cheesy trend. And yes, we already know about ShamWow.












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Monday 02 February
By CJ
I got a Snuggie and I love it! It's everything it promises to be and more. Couldn't be happier with my purchase.
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Sunday 08 February
By spiritheart745
Snuggies also work well for cold nights when you're web crawling.I'm wearing mine right now.
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Sunday 08 February
By DJN
First thing I thought about when I saw this advertised was, "Damn, that's so cool, I wish I was either still in college or they had these when I was in college 20 years ago, in a chilly dorm or apartment and loved snuggling under a blanket to watch TV or knock out a book (even if I didn't have a female friend to join me under the blanket)."
Second thing I thought was, "Damn, why didn't I think of this first?"
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Thursday 17 September
By Toaster
For more on the Snuggie, check out Pointless Planet:
http://www.pointlessplanet.com/2009/08/snuggie-sleeves.html
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