If you've ever watched an afternoon talk show or a prime-time soap, you've seen loads of commercials hawking the latest innovations in toaster pastries, mop technology and deodorizing spray. Some of them are innocuous, some of them are obnoxious (hello, ShamWow!) but some are just downright offensive. From women who do laundry in heels to the play date where giddy moms compulsively eat chips, TV spots still convey images that we'd think would be gone by the 21st century. (Namely, that we're supposed to spend all our time in the kitchen.)
#10: Electrolux
Kelly Ripa is a talk show host, actress and married mother. But her myriad endorsements, like this Electrolux spot, tend to portray her as some kind of bionic housewife. Sure, she can probably mix a batter and glaze a cake, but balancing bowl of pudding on her stiletto? Retro and unsanitary.
Click away to see the rest of our offensive commercial countdown.
Think Pink
Casio Exilim This digital camera only takes pictures of pretty princesses.
Casio
Cuisinart Pink 12-Cup Programmable Coffeemaker A coffeemaker that adds the artificial sweetener for you.
Cuisinart
Hot Pink Glock A girly Glock, for all your shootin' needs (see "The Brave One" for further explanation).
Jim's Gun Supply
Crescent Pink Kids Toy Acoustic Guitar Bejeweled pantsuit and lizard cowboy boots optional.
Amazon.com
Smith and Wesson Pink Handgun This gun's camouflage is designed to blend in at a Hello Kitty convention.
Jim's Gun Supply
Miss Army Knife Avec fingernail file (phew), and oh-so-cute.
Miss Army Knife
Sony Playstation This Playstation refuses to play World of Warcraft.
Sony
Hinari Limited Edition Pink Microwave Only microwaves Lean Cuisines.
Hinari
Cuisinart Pink Pizza Cutter Makes even the most fattening pizza pies taste girly and light!
Cuisinart
Terraillon FBC Noyo Family Body Control Scale Reminding you of your feminine mandate for slimness.
Terraillon












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Friday 16 January
By Shirley
I love watching Kelly Ripa's commercial. She is so funny and so full of energy. I am just jealous of all of that energy!! It amazes me. LOL.
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Sunday 18 January
By ms.r
sure kelly is full of energy. if she was really haveing a party she would simply call a catterer. its easy to rase a family with nannys ex in the entertainment world .now reality check any one with kids go look in a mirror what do you see
Saturday 07 February
By Beverly Ramey
I have watched Kelly since her beginningings on AMC and she is a great actress and I believe a wholsome person, leave her alone and get a life, you are too jeolous at her success. Sorrry for you and great for her. Keep on Kelly espicailly for the Lowes commercial because I used to work for them and they are a great compamy!!!!KEEP IT UP!!!!!!!!!!!!!!
Friday 16 January
By Shirley
I can think of a lot worse commercials for women than Kelly Ripa being an energized woman who works and does the Mom deal too! How about those commercials that talk about feminine odor and itching? Nasty. What about the latest ones on feminine disposable products: pads and such. I know this is an enlightened world, but it even offends me when we get to enjoy jock itch cures! That is a sure bet for a nice evening. Some things are just pushed too far. I am from the old age groups, Women did not show so much skin, not to mention bras and panties on tv in the old days. Hmmmm that was about 25 to 20 years ago. Now its "anything goes", foul language, ads for pads and funky foul odors, etc. Nothing private these days. LOL.
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Sunday 18 January
By Fern
So you think that the "old" way is better: to keep young girls in the dark about their periods and not talk about it openly. This led to fear and panic when they started "bleeding" and didn't know what it was about. If we were more open about these things, young girls and all males would be more understanding of the natural workings of women's and men's bodies.
For anyone out there who have men with athlete's foot: If they put on their socks before their undershorts, then they won't pull the fungus up to their crotch area thus avoiding the spread and preventing "jock itch."
Sunday 18 January
By billy
ohhh shut up
Thursday 22 January
By Barb
Thank you! We certainly have the same thoughts on the subject & I can add one more. The KY Jelly commercial with fireworks & the couple ripping off their clothes! I totally approve of sex but preferrably not during prime t.v. hours! I'd like to ask anyone who dissapproves of Kelly Ripa's commercial...if you were offered the amount of money she probably made on this commercial, would YOU turn it down?? I don't see it as offensive at all. If anything, it reminds us of all mothers do in a day & Kelly is just representating us moms.
Thursday 22 January
By Clare
I agree - Its called ACTING! We don't expect her to really be able to do all that! Get a grip! I think it is a cute commercial that shows off some pretty neat new appliances.
Saturday 07 February
By Mary
This is actually to Fern who responded to Shirley: Periods and other bodily functions should be discussed between the parent and child. Have parents totally abdicated their responsibilities in this area of parenting to 5th Avenue? If so, it's no wonder kids are so mixed up. Actually, it's the parents that are mixed up but it's the kids who suffer.
Saturday 07 February
By Terri
I agree! We don't need commercials to tell us what we already know.
If we want to try a new feminine product, we can go to the store and
look for what we think we will like. That section is filled with selections.
And younger girls can usually get their questions asked by a family
member. Medications are there on the shelves nearby, no need to
see it on t.v. Male enhancement commercials are ridiculous, and
quite embarrassing to see while sitting with your sons when you're
their mother. Well, so are the pad and tampon commercials. A little
commercial about appliances doesn't offend me in the slightest.
That was just plain dumb! I enjoyed the commercial when I saw it
on t.v. I guess the writers on AOL need to look up the definition
of "offensive".
Saturday 07 February
By Dolliextc
I think this list of 10 offensive commercials is the dumbest thing i've ever seen.....who the f*** bothers to waste their time thinking about these things? there are so many other more important issues to worry about, and you're using your time to come up with lame excuses as to why a commercial would be offensive to women. Women have friends too....u might know that if u spent time with someone other than your TV. Seriously, with the dirt devil commercial, your comment is more offensive to women, making it sound like you need to be a homebody to have a man around, and if you dont have a man around your some kind of loser....and with the beer commercial, i'd be more offended if i were a guy, when it makes it look like that all guys think about is naked girls making out...i agree with whoever else told you to get a life.
Saturday 07 February
By Heather
I don't think the commerical is offensive. Stretching a bit maybe, but I don't think any of us actually believe that you can actually "throw" a clean shirt onto a child from more than 5 feet away. The commercial was meant to show a busy mom trying to get all of her "daily" things done with the help of some of their appliances. As for insulting working moms, I am one, and I know I sure have FELT as if I was pulling off the juggling act the commercial is touting on many days. I am sure there are many other commercials far more "offensive" than this one showing on your TV ten times a day.
Saturday 07 February
By nancy
I also think the Kelly Ripa commercial is entertaining. Can't see anything offensive in it.
Sunday 08 February
By !Bad Robt!
I so agree with you! I hate those feminine itch and odor commercials!!! Before I was laid off :O( It never failed, I'd be sitting in the lunch room with male co-workers, watching t.v. and I would just cringe when those commercials would come on!! Or what about the Viagra commercials!?! Can't we just go old school and just not talk about that kind of stuff!?!!? Too funny, right!?!?!?!
Sunday 15 February
By Candace
You are so right I often get so upset at all of the extendz commercials or natural male enhancment. We tell ourselves that it isn't ok for our children to here words like hell or cunt on tv but it is ok for them to know what male enhancment is before they are 10! I would watch Kelly Ripas commercial a thousand times than have to sit through one more of those sleezy commercials
Monday 09 February
By Erin
I'm only 21, and I agree with you entirely. I'm not particularly offended by the commercials you describe, but I find them way more repulsive than this one featured in the article. Just as others have said, I think it just shows her balancing what many working mothers do: a household and a busy life outside her kitchen.
But you're absolutely right! Regardless of all this feminist theory about men being more sensitive and understanding to women and their periods or "feminine odors" is just absurd! I mean, gross!
Before I get bombarded with comments about me being anti-women or something, it's not that. I'm not ashamed of myself or think I'm disgusting, it's just that I fully understand why men would rather not see all that all over TV.
Erin
http://www.thenakedhippie.com
Organic T-shirts
Monday 09 February
By lily
I have to agree. There are certain commercials directed towards women and men that are a little much. Viagra, pads with WINGS (yeeha!) The most offensive to me though is the one where they pour a glass of blue liquid onto the pad to show how absorbent it is. Sorry, I'm very open and far from a prude but that just bugs me and I think a young girl having to watch that with young male friends might BE embarrassed. That's just reality
Sunday 18 January
By jerry
we should do away with comercials. when I was growing up they told us about paid T>V> and that it was suppose to do away with comercials, what happen?
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Saturday 07 February
By Rick
I'm right there with you Jerry. I can remember back when I was a kid , they told us about this wonderful TV technology that was coming called "Cable TV". It would be brought right into your house on a cable and you would never have to watch commercials again. Now all you get is commercials on these channels and yo have to pay to see them? The cable companies are making money from the advertisers as well as from us! Every time they run an "Infomercial" they should be paying us or deducting it from our bill.
Saturday 07 February
By ronzee
It's called H.B.O. dummy!