Burger King's new Whopper Sacrifice campaign offers a free burger for every ten Facebook friends you delete. The catch: It installs a new app so that every time you delete a friend it'll show up in your news feed... and all your remaining friends will see which buddy you just dumped.


How's that for a genius marketing scheme? This one's a matter of priorities, people... and let's face it, we're gonna go with the Whopper.

Update: Facebook wasn't too happy with the app, because they have some policy where people can't be notified when you dump them as friends. So Burger King stopped the promotion instead of giving away burgers in exchange for secretly dumping people. Pssh.