With 200-and-counting shops worldwide, American Apparel, the cotton-spun empire, is the country's largest clothing manufacturer. It was just named 2008 "Label of the Year" by Britain's The Observer and Grazia Magazine, and founder Dov Charney was honored as Retailer of the Year at the Michael Awards for the Fashion Industry.
But this cult label isn't just about boy shorts and rainbow-hued hoodies. There are also those borderline porno ads starring AA employees; sexual harassment allegations against Charney; and a serious surplus of memorable, slightly ridiculous, hipster garments. Bottom line: We love it. We hate it. And just when we think we've cringed at our last pair of costumey lamé leggings, they pull us right back in with a sexy racerback tank. To illustrate our complicated relationship, here are some of the things we love -- and loathe -- about this cotton behemoth.
LOATHE: The Crotch Shots American Apparel's gritty, downtown ads are some of the most memorable of our generation, but do we really need to see another barely legal hottie -- or, God forbid, Dov Charney himself -- wearing nothing but some boy shorts with legs akimbo? (Above)
LOVE: Great Cotton Basics Sure, we know we could pop into the K-Mart down the street and get a three-pack of Fruit of the Loom tees for practically nothing, but there's something enticing about the saturated Rainbow Brite palette, the fashion-conscious cuts and that soft cottony goodness.
LOATHE: Dov's Sleazy Streak Hey, we're all for that "innocent until proven guilty" notion, but when a guy's been accused of sexual harassment five times (four of the cases were either settled out of court or dismissed), our perv radars tend to go off. (Above)
Click here to see what we love about Dov (yep, there's something).
LOVE: Dov's Entrepreneurial Spirit Say what you want about The Sideburned One (and there's a lot to say), but you've got to give Charney -- who got his start importing Hanes and Fruit of the Loom tees across the Canadian border in a U-Haul -- his due for building an international empire based on cotton basics, and for doing it with personality.LOATHE: Shiny Leggings We love lamé as much as the next person (which is to say, not at all), and we can't help but get the urge to fling a pot brownie at every hipster girl we see strutting down the street in these brassy foil-like pants. (Left)
LOVE: Excellent Employee Practices In its quest to produce sweatshop-free labor, the devoutly pro-immigrant American Apparel pays its factory workers -- based in an 800,000-square-foot facility in downtown Los Angeles -- an average of $12 an hour, far outpacing the industry norm. Employees reportedly also receive paid time off, healthcare, bus passes, free ESL classes, free bicycles and on-site massages. Um ... can we have an application?
LOATHE: Shiny Suspender Swimsuits A little bit Borat, a little bit "Let's Get Physical," and a lot you've-got-to-be-kidding-me.LOVE: Organic Options We're all about going green, and American Apparel's sustainable and -- get this -- affordable organic fine jersey tees and undies do us proud.
LOATHE: Tube Bras Never mind that the year is 2008 and that these suckers have Downtown Julie Brown written all over them, but these boob-squashing bandeau-style tops only work if you've got the cup size of an Olsen twin. Count us out.
LOVE: Sexy Tanks Body-conscious cuts -- think low necklines, racerbacks, wide arm openings -- have given the simple tank its groove back. (Oh, and is it wrong to like that they're called "boy beaters" now?)
LOATHE: Revival of the Bodysuit Two words we thought -- nay, prayed -- we'd never hear again: bodysuit and unitard. Note to American Apparel: We do not like having to get completely naked just to pee.
Tell us: Love American Apparel, or hate it? Leave a comment with your favorite AA moments ... and the garments you wish would just go away.












Comments:
Add a comment
Monday 08 December
By Becky
I wasn't that big of a fan either of Dov Charney either, but I LOVE Ellen. So I know a lot about this lawyer Keith Fink that is behind all of those sexual harassment cases since he was a real jerk to her before. He's complete scum!
Reply
Wednesday 10 December
By Steven
The union-busting is just sort of a neutral factor then?
Reply
Friday 12 December
By Badger
What is wrong the left shoulder on the model in the ad at top?
Reply
Friday 12 December
By wildchild
there's a sheet over it...
Saturday 13 December
By lorna
They use the ugliest models I have ever seen.
Reply
Monday 15 December
By Upper Heyford
The important thing to remember is that an ugly girl in a green bra and ugly orange short is purely a Brit thing and "American Apparel" has nothing to do with what an American girl would wear.
Reply
Wednesday 17 December
By Steff
Well I wore the suspender swimsuit with a tube bra all summer long. I thought it was pretty kick ass! I DID get some strange looks from some people I would refer to as "haters" on the beach @ the jersey shore but i didn't care. I rocked the suit with the straps on and off and spiced it up with different colored tube tops. Maybe the suit is more of an homage to the ghost of fashion past but I'm pretty sure it is also one of the more fashion forward items I've seen around lately, especially in regard to swim wear. So although lemondrop says "loathe", I'd have to cast my vote the other way...
p.s. i dont recommend wearing the suspender suit with nothing underneath unless you've got nipples the size of raisins, a'la the model pictured above.
Reply
Saturday 21 March
By Joannah
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Joannah
http://2gbmemory.net
Reply