I'm looking at a May 2008 copy of "Flare," a Canadian fashion magazine. There's an article called "Against the Grain," by Vanessa Grant, the entire purpose of which seems to be to convince her readers that they, too, are afflicted with a pernicious wheat sensitivity.

Does this seem just a little bit stupid to anyone else? Behold:

"If you're sensitive to wheat, yeast or gluten, that cupcake's going to ruin your day ... When stylist Andrea Ford, 28, forgoes the focaccia at dinner, she's not cutting carbs to lose weight ... [it's] the only way she can avoid sore joints and painful swelling and bloating. Last year ... a nutritionist diagnosed her with gluten intolerance.

"Gluten, wheat and yeast are just three common food sensitivities, and the reason they're becoming so common, says Christine Matheson, a naturopathic doctor ... is the prevalence of wheat- and gluten-based grains in the North American diet."

Click here to read Elyse's theory on the wheat-a-phobia trend ...

Or maybe the reason they're becoming so common is the proliferation of stupid health-alarmist articles in fashion magazines like this one!

"Symptoms aren't just digestive. Reactions can include itchy ears and watery eyes."

WHY ARE MY EARS SO ITCHY?!!! Oh my God, I'm sensitive to gluten!

"As for how many of us are intolerant to wheat, according to Shirley Plant, author of [the cookbook] 'Finally...Food I Can Eat,' there are a lot of us."

Oh, yes, I believe I've read that in the last issue of "Tiresome Harpies With Annoying and Arbitrary Dietary Restrictions Monthly!"

Look, my fellowwomen, I'm not denying the existence of gluten and wheat sensitivity. It exists, and undoubtedly causes some people to suffer. Some people. For the rest of us, there is no need to self-diagnose with poisonous articles like this one.

These air-castles of illusory health threats accomplish nothing but turn food into a weird psychological enemy, when in fact it is a good thing! It helps us to survive! It brings pleasure! It's not gonna make your ears itchy! That cupcake, dear, needn't ruin your day.